Nandoos Stp

Topics: Brand, Dizzee Rascal, Grime Pages: 3 (525 words) Published: April 12, 2013
Nando's Marketing Strategy: Elliot Gleave > E.G > Example Email ThisBlogThis!Share to TwitterShare to Facebook
Dining Cult Rising
How Nando's Cultured Celebrity Endorsement and Subliminal Resonant Enforcement into a winning marketing strategy

The Concept: Fast Casual Dining
The Cuisine: Market-esq flavoursome fresh

The Demand: Greater than Capacity


The Secret: Cultured Celebrity Endorsement and Subliminal Resonant Enforcement

But How Does This Business Model Work?

Of course I write about the food culture phenomenon of fast casual dining and you would be correct in thinking that you aren't to read this post without the mention of a certain poultry establishment where upon it rains a spectrum of spices.

Where to start?

How about daddy of the brands / mother to the cult rising

20 years on the high street & Nando's has shaped dutifully a culture in gastronomy of flavoursome simplicity.

The concept: chicken + revolutionary sauce + celebrity ambassadors + self-service

The customer: Singles, couples, families, young, old, ABCDE, foodies, fussies

Cuisine: Peri-Peri Poultry

The message: Good enough for celebrities to serve themselves... so you can too! Secret to success: Inexplicitly cultured celebrity endorsement

An intelligent resonant art the driving force behind Nando's acceptance onto the palette, brand exposure has been opened up to all of the senses through an era of synchronised cultivation with the music industry. The tale of nurture owes itself to the growth of an up & coming rapper from Fulham, and in Elliot Gleave, the restaurant chain sought acknowledgement as a quality eatery but more importantly from a potential ambassador whose brand value would soon be recognised through the design of an exclusive loyalty card known to the nandino's outside of the A-Z list world as...

sssshhhhhhh... Nando's Black Card sssshhhhhh...
[Highlight the gap above]...
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