Naked Juice Essay
Naked Juice
What are the attributes and benefits of your product/service? How do they relate to your target market?
BUSI-520
What are the attributes and benefits of your product/service? How do they relate to your target market?
When presenting the organic juices to consumers, Naked Juice truly understand how to use the benefit-based segmentation to distinguish the needs and benefits of its consumers. It is essential for a company to know who will be most prone to buy their products, in order for them to present their products in the right place to the right consumers. In Kotler & Keller, the “needs-based or benefits-based segmentation is widely used approach because it identifies distinct market segments with clear marketing implications” (Kotler & Keller, 2012, p. 228)
In an article regarding PepsiCo first …show more content…
Rachel Kenney, public relations and education manager, Naked Juice, agreed, noting: “The energy drink market continues to expand because all consumers need energy to stay on their feet. However, hectic lifestyles keep them reaching for convenient stimulants that are both unhealthy and unnatural.” Convenience includes how a product is presented/ merchandised in the store. Ideally, such beverages should be positioned in such a way as to catch the attention of wandering shoppers. Coldbox displays, refrigerators and barrel coolers have been used successfully to market energy drinks, as many consumers want to drink the product as they shop. Finally, counter space at the checkout is prime real estate in any store, but retailers interested in maximizing energy beverage sales should take advantage of the “grab and go” effect of impulse shopping. (Nutrition Manufacturer,
What are the attributes and benefits of your product/service? How do they relate to your target market?
BUSI-520
What are the attributes and benefits of your product/service? How do they relate to your target market?
When presenting the organic juices to consumers, Naked Juice truly understand how to use the benefit-based segmentation to distinguish the needs and benefits of its consumers. It is essential for a company to know who will be most prone to buy their products, in order for them to present their products in the right place to the right consumers. In Kotler & Keller, the “needs-based or benefits-based segmentation is widely used approach because it identifies distinct market segments with clear marketing implications” (Kotler & Keller, 2012, p. 228)
In an article regarding PepsiCo first …show more content…
Rachel Kenney, public relations and education manager, Naked Juice, agreed, noting: “The energy drink market continues to expand because all consumers need energy to stay on their feet. However, hectic lifestyles keep them reaching for convenient stimulants that are both unhealthy and unnatural.” Convenience includes how a product is presented/ merchandised in the store. Ideally, such beverages should be positioned in such a way as to catch the attention of wandering shoppers. Coldbox displays, refrigerators and barrel coolers have been used successfully to market energy drinks, as many consumers want to drink the product as they shop. Finally, counter space at the checkout is prime real estate in any store, but retailers interested in maximizing energy beverage sales should take advantage of the “grab and go” effect of impulse shopping. (Nutrition Manufacturer,