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Mytaxi Extension from Germany to the Philippines

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Mytaxi Extension from Germany to the Philippines
*Original paper is full of Appendices.
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PROJECT PROPOSAL: myTaxi
HOME COUNTRY: Germany
TARGET COUNTRY: Philippines
OBJECTIVE: To expand the usage of the myTaxi (Intelligent Apps GmbH) application to Filipino Smartphone Users-Taxi Drivers

PRODUCT INFORMATION
Developed by Niclaus Mewes and Sven Kuelper in 2009, myTaxi is a Smartphone application that directly connects Taxi driver and passenger, enabling more efficient pick-up and drop-off transportation services.

CATEGORY: Travel / Transportation
TARGET USERS: Taxi Drivers, Taxi Passengers, Taxi Corporations
CURRENT MARKETS:
(Domestic)
Germany: Berlin, Bonn, Cologne, Dortmund, Düsseldorf, Frankfurt, Hamburg, Hannover, Leipzig, Munich, Nuremburg, Stuttgart, Sylt
(Regiocentric)
Vienna: Austria
Spain: Barcelona, Madrid
Poland: Warsaw
(Geocentric)
Washington D.C., United States of America

Currently Under Development In: (Germany) Augsburg, Braunschweig, Bremen, Darmstadt, Essen, Heilbronn, Gera, Kaiserslautern, Karlsruhe, Kassel, Leverkusen, Mainz, Offenbach, Potsdam, Salzburg, Wiesbaden, Würzburg

Domestic Market Conditions (2012): Number of Taxi Passengers Per Year: 260 million est.
Total Revenue in Taxi Fares: 2.6 billion Euros
- - -
Number of Mobile Subscriptions: 114.2 million
Smartphone Market Penetration: 53%
Number of 3G/4G Subscriptions: 53.2 million
3G Market Penetration: 65%
REQUIREMENTS: Smartphone (Android or iOS), Internet (at least 500 MB)
AVAILABILITY: iTunes (Apple Store) for Apple ; Google Play for Android
PRICE:
For Passengers: FREE DOWNLOAD (Application) Standard Taxi fares apply with no additional costs for using myTaxi (Transportation Service)
For Drivers: 2,75% (net) for every service mediated via myTaxi

HOW IT WORKS:
For Passengers :
Immediately upon

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