To: Members, Cody, Wyoming Chamber of Commerce
From: Shaily Sharma
Re: Mystic Monk Coffee
Date: September 20, 2012
Evaluating the plans and strategies of the Mystic Monks Coffee in accordance with six key questions, I have provided answers based on the evaluation of each question. 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Father Daniel Mary established a future direction for the Monastery and Carmelite Monks of Wyoming. There were 13 monks living in a small home. There were more than 500 inquiries from young men who wanted to be a Carmelite monk of Wyoming and father Prior Daniel Mary wished 30 monks in his monastery. The monastery was too small to accommodate 30 monks and thus he wanted to build a 500 acres monastery. This monastery would include not just the accommodation for the 30 monks but also, “a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitor and a hermitage”. To build the monastery, father Daniel Mary wanted to acquire a large piece of land. The cost of this land was $8.9 million. In a letter to supporters posted on the monastery’s website, Father Daniel Mary succinctly stated his vision: “We beg your prayers, your friendship and your support that this vision, our vision may come to be that Mount Carmel may be refounded in Wyoming’s Rockies for the glory of God.” The monastery was self-sufficient and produced delicious coffee sold under the name of Mystic Monks Coffee. Father Daniel Mary wanted to use the profit generated by the Monastery’s Mystic Monk Coffee operations towards acquiring the land. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? Father Daniel Mary had set defined objectives and performance targets for achieving his vision. Father Daniel Mary...
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