Mystic Monk Coffee Case

Topics: Revenue, Profit margin, Coffee Pages: 4 (1182 words) Published: June 22, 2013
1.. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming?

-Father Daniel Mary established the future direction for Carmelite Monks. He determined clear sense of the future, directions and inspiration for the goal setting.

-The biggest vision of Father Daniel Mary included expanding the monastery by acquiring the Irma Lake ranch for its current listed price of $8.9 million. This would enable to build a retreat center, a Gothic church, a convert for Carmelite nuns, hermitage and transform the small brotherhood of 13 monks to 30. Father Daniel Mary believed that Mystic Monk Coffee could fund the purchase of the new land. -The vision of the Mystic Monk Coffee was to make the vision a reality, by “turning the coffee into the land”.

-The mission of the Carmelite Monks of Wyoming was to be able to earn money to buy the Irma Lake ranch and to expand from 13 monks to 30, gothic church, retreat canter and convent. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision?

It does not appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision. Because he did not have a great deal of experience in business matters, he just have a long term goal for $8.9 million. In this case, Father Daniel Mary just have a mission, a vision and he tried to achieve that without any definite objective for his business for example, the objective for profit of Mystic Monk Coffee each month. 3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce?

Target: The segment of US Catholic population who drank coffee and wished to support the monastery’s mission. Operating strategies:
- Product: using high quality fair trade Arabica...
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