Mystic Monk Coffee

Topics: Profit, Carmelites, Coffee Pages: 3 (967 words) Published: March 14, 2013
Mystic Monk Coffee

The Vision

The future direction Father Daniel Mary has established for the Carmelite Monks of Wyoming is to expand function by procurring a 500 acre property that will become the new Mount Carmel. This property would be utilized to create a monestary, equipped to house 30 monks, a Gothic church, a covent for Carmelite nuns, a retreat for lay visitors and a hermitage. Father Daniel's vision is to expand the monastery by purchasing the Irma Lake ranch for the list price of $8.9 million. From his calculations you can determine that he has $250,000 (donated), and is forecasted to earn nearly $75,000 from Mystic Monk Coffee (MMC). There is also an unforseeable amount of donations that will be incomming from the group of Cody business owners who have pledged to support the cause.

The mission of the Carmelite Monks is to procur the Irma Lake ranch in order to expand their number of monks from 13 to 30 as well as have enough space for the above mentioned visitors and hermitage. Father Daniel's plan of action is to use his 11% net profit margin (totalling $6,215 monthly, or $74,580 yearly), along with community donation to secure the property.

Objectives and Performance

Father Daniel Mary has not set the definite objectives or performance goals neccessary for achieveing his vision. There is a large of financial data missing in this case regarding his current financial obligations for the running of his current monastery, how much he will need from donations to reach his goals and what his projected future costs might be in running a larger monastery. There seems to be a lack of focus or business accumen needed to obtain the results he is looking for. The profits are also not set out clearly as per which stream of revenue is providing how much ( ie. gift shop is producing X amount of profit, coffee sales X amount, revenue from samples X ).

Known financials:

- $39,580 ($74,580- $35K for the new roaster) from profit
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