Topics: Hypermarket, Retailing, Supermarket Pages: 1 (427 words) Published: September 17, 2013 Tesco unveils supermarket of the future
The chief executive of Tesco, Philip Clarke, says the retailer has “broken the mould” after unveiling its take on the supermarket of the future in Watford. Tesco Extra in Watford, one of the biggest supermarkets in the UK, has been overhauled, with the store becoming the first to include a Giraffe restaurant after Tesco acquired the family dining chain. The store also includes a Harris + Hoole coffee shop, a Euphorium bakery and a stand-alone F&F clothing section designed to feel like a fashion store. Mr Clarke said the hypermarket represents a “major rethink” for Tesco and is part of the company’s £1bn drive to modernise its stores in an attempts to halt a decline in sales in the UK. He said: “This is a very logical conclusion to the work we’ve been doing over the past 18 months. We’re been listening to customers and they tell us they want a real experience. "They want space to browse, places to eat, great food. And they want big stores to be more welcoming, less sterile, less harsh. We’ve broken the mould here, and tried to set a new vision, which is more attractive and more compelling. All around the world, hypermarkets are facing a challenge.

"The hypermarket has to adapt to compete. Where we have this type of destination store in Asia, the most successful ones are the ones with a complete offer focused on the family.” The revamp of the 80,000 sq ft store is designed to reposition the Tesco Extra as a retail and leisure destination, rather than just a supermarket, in an attempt to attract customers. The store includes a community room that could be used for yoga classes and music lessons. Tesco has placed a greater focus on food in the hypermarket, with fruit and vegetables moved to the front of the store, and the fresh meat counter moved from the back wall to a 360-degree hub in the...
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