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Johnson & Johnson History and Products
Team “A” has chosen to research Johnson & Johnson and their baby care products. Their leading competitors are Aveeno and Burt’s Bee.
J & J’s History and Their Products Even if an individual does not use Johnson & Johnson products, he or she has heard of them. Many parents trust their baby’s soft skin to Johnson & Johnson, whether it is for shampoo, soap, lotion, baby oil, or diaper rash. After over hundreds, Johnson & Johnson has established itself in households across the globe, but it did not start out that way. In 1886, three brothers started their company, Johnson & Johnson, in New Jersey (www.jnj.com, 2013). The first good produced by the brothers was a book covering the treatment of wounds in 1888. In that same year, J &J made available first-aid kits; this had never been done before. It was not until 1894 that J & J broke into the infant market, creating baby powder and maternity kits. Nearly 60 years later, J &J released its trademarked baby shampoo, promising users, “No more tears” (www.jnj.com.). Since then, J & J has been making baby products covering a variety of needs and ages. The company produces goods for baby skin care, bath time, bedtime, playtime, and all-natural products. J & J covers a baby from the time he or she is born to early childhood. They even carry products for mommy, too, like nursing needs. In addition to basic infant needs, J & J have produced items for a baby’s hair care and sunscreen for little ones (www.johnsonsbaby.com).
Factors of Supply and Demand The factors of supply and demand regarding the different products that Johnson and Johnson products offers is the key to understanding all the other factors that Johnson and Johnson bases their decision making on. The cost structures, price elasticity of demands, pricing, and productivity are all related to the effects of supply and demand. Competitors in the baby / infant products industry must take into account what each other
Team “A” has chosen to research Johnson & Johnson and their baby care products. Their leading competitors are Aveeno and Burt’s Bee.
J & J’s History and Their Products Even if an individual does not use Johnson & Johnson products, he or she has heard of them. Many parents trust their baby’s soft skin to Johnson & Johnson, whether it is for shampoo, soap, lotion, baby oil, or diaper rash. After over hundreds, Johnson & Johnson has established itself in households across the globe, but it did not start out that way. In 1886, three brothers started their company, Johnson & Johnson, in New Jersey (www.jnj.com, 2013). The first good produced by the brothers was a book covering the treatment of wounds in 1888. In that same year, J &J made available first-aid kits; this had never been done before. It was not until 1894 that J & J broke into the infant market, creating baby powder and maternity kits. Nearly 60 years later, J &J released its trademarked baby shampoo, promising users, “No more tears” (www.jnj.com.). Since then, J & J has been making baby products covering a variety of needs and ages. The company produces goods for baby skin care, bath time, bedtime, playtime, and all-natural products. J & J covers a baby from the time he or she is born to early childhood. They even carry products for mommy, too, like nursing needs. In addition to basic infant needs, J & J have produced items for a baby’s hair care and sunscreen for little ones (www.johnsonsbaby.com).
Factors of Supply and Demand The factors of supply and demand regarding the different products that Johnson and Johnson products offers is the key to understanding all the other factors that Johnson and Johnson bases their decision making on. The cost structures, price elasticity of demands, pricing, and productivity are all related to the effects of supply and demand. Competitors in the baby / infant products industry must take into account what each other
References: Johnson’s Baby: Clinically proven to be pure, mild, and gentle. (2013). Retrieved from, www.johnsonsbaby.com/our-products. Johnson & Johnson: Our Timeline. (2013). Retrieved from, www.jnj.com/connect/about-jnj/ company-history. Johnson and Johnson. (2013). Johnson and Johnson Reports 2013 First Quarter Results. Retrieved from http://www.investor.jnj.com/releaseDetail.cfm?ReleaseID=756714&year=2013 Johnson and Johnson “Baby Boom in Toiletries hits J&J” Advertising Age, January 21, 1991. P.16 Johnson and Johnson Colander, D.C. (2010). Economics (8th ed.). Retrieved from The University of Phoenix eBook Collection database..