My Essay - Ib
1. Introduction
The aim of this report will be to critically evaluate the merits of targeting customers in an emerging market, keeping this in mind this report will attempt to analyze the possible constrains a multinational company may have to face when introducing its products or services (going into business) to an emerging market. For this purpose we have used India as an example, the first section of this report will provide a brief introduction to India and explore the viability of a multinational company entering the Indian market. In the second part a PEST analysis of India will be carried out and discussed briefly. The reports third section will see it scrutinizing the articles written by C.K. Prahalad and drawing similarities to the situation in India. The concluding part of the report will summaries all the findings and delivers a verdict on whether it is suitable to invest or not in India.
2. India at a Glance
India, officially known as “The Republic of India” is a country in South Asia, with a population of over 1.2 billion people, India is the second most populous country and the most populous democracy in the world. India has a coastline of nearly 7500 kilometers and borders Pakistan, China, Nepal, Bhutan and Bangladesh. There are four major religions in India, namely Hinduism, Muslim, Buddhism and Sikhism, (Country-reports, 2012). India a former British colony won its independence in 1947 largely through non violent resistance. India has had a turbulent relationship with Pakistan in the past and has fought three wars over Kashmir; though in recent times it appears that the two nations have been able to co-exist in peace, more recently India has been at rift with China mainly over economical factors. Despite pressing problems such as significant overpopulation, environmental degradation, extensive poverty, and widespread corruption, rapid economic development is fueling India's rise on the world stage, (CIA- World Factbook, 2012). With economic
The aim of this report will be to critically evaluate the merits of targeting customers in an emerging market, keeping this in mind this report will attempt to analyze the possible constrains a multinational company may have to face when introducing its products or services (going into business) to an emerging market. For this purpose we have used India as an example, the first section of this report will provide a brief introduction to India and explore the viability of a multinational company entering the Indian market. In the second part a PEST analysis of India will be carried out and discussed briefly. The reports third section will see it scrutinizing the articles written by C.K. Prahalad and drawing similarities to the situation in India. The concluding part of the report will summaries all the findings and delivers a verdict on whether it is suitable to invest or not in India.
2. India at a Glance
India, officially known as “The Republic of India” is a country in South Asia, with a population of over 1.2 billion people, India is the second most populous country and the most populous democracy in the world. India has a coastline of nearly 7500 kilometers and borders Pakistan, China, Nepal, Bhutan and Bangladesh. There are four major religions in India, namely Hinduism, Muslim, Buddhism and Sikhism, (Country-reports, 2012). India a former British colony won its independence in 1947 largely through non violent resistance. India has had a turbulent relationship with Pakistan in the past and has fought three wars over Kashmir; though in recent times it appears that the two nations have been able to co-exist in peace, more recently India has been at rift with China mainly over economical factors. Despite pressing problems such as significant overpopulation, environmental degradation, extensive poverty, and widespread corruption, rapid economic development is fueling India's rise on the world stage, (CIA- World Factbook, 2012). With economic