My Chinese Learning

Topics: China, People's Republic of China, Shanghai Pages: 7 (1812 words) Published: August 5, 2013
A week in China

Vinodh Arumugam 6/30/2013

This document shares my learnings from one week of China module followed by an comparative analysis of how much in line was the class lectures with reality.

China Module

A week in Shanghai

Contents
Introduction ................................................................................................................................................... 1 Interesting points of Visit ............................................................................................................................... 1 Unilever ..................................................................................................................................................... 1 ING Bank ................................................................................................................................................... 2 GaoTime .................................................................................................................................................... 2 Bayer R & D Center ................................................................................................................................... 3 Philips Research Innovation Campus ........................................................................................................ 3 Sinopharm ................................................................................................................................................. 3 Nanpu Group............................................................................................................................................. 3 Points in line with lecture ............................................................................................................................. 4 Observations outside the company – Chinese vs Western .......................................................................... 4 Fast paced growth..................................................................................................................................... 4 Flexibility of the people ............................................................................................................................ 5 Reality of Communism .............................................................................................................................. 6 Conclusion ..................................................................................................................................................... 6

Introduction
This paper contains my experience of the China module both in and out of the lectures and is divided into two major sections; one that discusses the interesting learning points from all the company visits and the other that discusses about my observations.

Interesting points of Visit
The china module lasted for one week where we visited multiple companies in various industries. There were quite a number of interesting points in various companies. So, I had listed all the interesting ones instead of just one or two.

Unilever
We visited the Unilever shanghai office on 4th of June. There were two key learning points from this visit. One of them is that, the global strategy will not work in China if not reworked to adapt to Chinese culture. The key speaker who is the marketing head, also highlighted the fact that companies when

IMBA 2012-13

Page 1

Nyenrode Business University

China Module

A week in Shanghai

entering new markets compete for market share not margin. So, Unilever isn’t running in profit for the last few years intentionally in many product categories to gain market share even though the products were very successful. This is different from the traditional thinking of selling products at a margin over the cost. The second learning is regarding the expansion strategy of Unilever. They mentioned that in many regions they buy the local brands, as the...
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