my business plan

Topics: Strategic management, Coffee, Latte Pages: 3 (977 words) Published: April 26, 2014
 My business plan
Business Objectives
Objectives give the business a clearly defined target. These are plans which can then be made to achieve these targets. This can motivate the employees. It also enables the business to measure the progress towards their stated aims.

Business aims
Businesses usually use aims in order to make their business a success. Aims are the targets that a particular business has set and will try to achieve these within a set amount of time. The most effective business objectives meet the following criteria: S – Specific – objectives are aimed at what the business does, e.g. a hotel might have an objective of filling 60% of its beds a night during October, an objective specific to that business. M - Measurable – the business can put a value to the objective, e.g. €10,000 in sales in the next half year of trading. A - Agreed by all those concerned in trying to achieve the objective. R - Realistic – the objective should be challenging, but it should also be able to be achieved by the resources available. T- Time specific – they have a time limit of when the objective should be achieved, e.g. by the end of the year.

The products and services that we are going to offer are hot drinks. For example tea, coffee, lattes, hot chocolates, cappuccinos, espresso and mucho. The cold drinks that I am going to offer are fruit smoothes and ice lattes. The fruit smoothes that I am going to offer are mango and passion fruit, red berry and peach. The ice lattes that I am going to offer are iced vanilla latte, iced hazelnut latte, iced caramel latte. I will also offer other snacks and food items. For example Panini's, sandwiches, steaks with rice or chips or pasta. The snack that I am going to offer chips, crisps, chocolates and deserts. This is because we are setting up as a cafe so we need to offer snacks and things that people will want to come for lunch or for a coffee with friends.

When you enter the shop you will...
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