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Investigation 1

1. Introduction

In this investigation I will be analysing Joe’s SWOT and I will be analysing the Strengths, Weaknesses, Opportunities and Threats that Joe has chosen to start his new business. I will be commenting on the areas in which Joe’s SWOT is good and areas in which Joe needs to improve. This hopefully will ensure that Joe’s business will become a success as he will be able to identify what may cause his business to fail and as a result he will be able to know where he needs to work on. I will analyse reasons for changing his SWOT also.

2. SWOT Analysis

What is SWOT Analysis?

A SWOT is a tool used to identify the factors that will lead a business to have a positive and negative effect. SWOT is used by every business to evaluate the business’ strengths and weaknesses, as well as factors that would bring out a negative effect on the business, this being threats and factors that would bring out a positive effect on the business, this being opportunities. A SWOT analysis can be used for a business, person, product or place and can be used to specify the overall objective for the business.

Strengths

Strengths will determine the traits of a business or people that give it an advantage over others. This can also identify what the business is good at doing. For example, a business may have a retailer in every town in the country as a result the business will be offering a good service and therefore the reputation of the business and the quality of product or products made will increase as a result this will increase the profit earned by the business and customers that visit the business will increase. In Joe’s case, he is trustworthy therefore he will be easily trusted by his co-workers in a sense that his co-workers may ask him to cover shifts for them and they would know Joe would be able to do it.

Weaknesses

Weaknesses are the opposite of strengths and they identify how a business

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