Music Industry: Written Report
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Music Industry
Assignment 2 (of 2)
Level 6 - Semester 1
2012/13
Module Leader:
Justin Morey (j.morey@leedsmet.ac.uk) - Room Caedmon 218
Teaching Team:
Bob Brazill
Andrew Fryer
Justin Morey
Sam Nicholls
Guest Speakers tbc.
This assignment is one half of the work required for this module. You will also need to complete Assignment 1.
Assignment 2 (of 2) - Written Report (50%)
Answer one of the following questions (1600-2000 words)
1. You are a member of a band which is receiving considerable interest from major and independent labels. Using examples from the industry, discuss:
i. The advantages and disadvantages, both financial and creative, of signing to a major label, signing to an independent label or rejecting both and retaining ownership of your music. Include your reasons for choosing one of these options over the others (1100-1350 words) ii. Stating your reasons, what commitments you would seek to put into place between band members in both of the following scenarios: (500-650 words): a. The band writes all compositions collectively. b. The band has one main songwriter, with the other group members contributing to the arrangements.
2. You are looking to start your own record label with three artists, and have a budget of £5000 to cover the recording, production, marketing, promotion and distribution of a physical product such as CD or vinyl.
Using examples from the industry, discuss how you would spend this money most effectively to maximise both sales and exposure, giving reasons both for your choices, and why you have rejected possible alternative approaches. The report must include an appendix detailing your projected expenditure.
3. You are an artist or band with 1000 followers on social media platforms. Using examples from the industry, discuss the steps you would take to promote and make money from your music without releasing a physical product such as CD or vinyl.
Music Industry
Assignment 2 (of 2)
Level 6 - Semester 1
2012/13
Module Leader:
Justin Morey (j.morey@leedsmet.ac.uk) - Room Caedmon 218
Teaching Team:
Bob Brazill
Andrew Fryer
Justin Morey
Sam Nicholls
Guest Speakers tbc.
This assignment is one half of the work required for this module. You will also need to complete Assignment 1.
Assignment 2 (of 2) - Written Report (50%)
Answer one of the following questions (1600-2000 words)
1. You are a member of a band which is receiving considerable interest from major and independent labels. Using examples from the industry, discuss:
i. The advantages and disadvantages, both financial and creative, of signing to a major label, signing to an independent label or rejecting both and retaining ownership of your music. Include your reasons for choosing one of these options over the others (1100-1350 words) ii. Stating your reasons, what commitments you would seek to put into place between band members in both of the following scenarios: (500-650 words): a. The band writes all compositions collectively. b. The band has one main songwriter, with the other group members contributing to the arrangements.
2. You are looking to start your own record label with three artists, and have a budget of £5000 to cover the recording, production, marketing, promotion and distribution of a physical product such as CD or vinyl.
Using examples from the industry, discuss how you would spend this money most effectively to maximise both sales and exposure, giving reasons both for your choices, and why you have rejected possible alternative approaches. The report must include an appendix detailing your projected expenditure.
3. You are an artist or band with 1000 followers on social media platforms. Using examples from the industry, discuss the steps you would take to promote and make money from your music without releasing a physical product such as CD or vinyl.