1.0 Executive Summary
Music Café, unlike a typical record store and café, will provide the consumers an atmosphere they have never experienced before. Through its aggressive marketing tactics the company will attract high traffic of consumers in the community, mainly college students, to create an outstanding place to socialize, drink coffee, listen to and buy music. Music Café consist of two venues, one is a record store and the other is a café. The venues provide music CD's, accessories, drinks and pastries to the customers at a reasonable price. Students, office workers, residents of the community, and tourists can spend their breaks eating, listening to music and socializing at our store. On their way out they will purchase music CD's or accessories. The café will create some of the desired revenue for the business; however the main source of revenue will be from sales of records and accessories.
Since Music Café will be opened in January 2005, it will be designed to match the demands of customers who expect the best. It will be the most up to date record store in New York City. Part of this will be achieved by a trendy appearance and by the technology and services we provide. The café will be design to create a trendy cozy atmosphere, where customers may lounge. The store will provide the most updated and older music. The business will have computer stations, which allows customers to listen to samples of an artist CD. Music Café will provide an exceptional service by having an outgoing and enthusiastic sales force that has a good knowledge of music. Satisfactory customer service will create an atmosphere for customers to come back for more, thus making Music Café a successful and profitable business.
Music Café's objectives for the first five years of operation include:
The creation of a unique, innovative environment that will differentiate Music Café from competitors by bringing people with diverse interests