Music Business on Internet
Music Business on Internet
by
Anastasia Yuanita
Airlangga University, Surabaya
Internet has been widely known as the most sophisticated thing that happens in the world. People have been using it for more than fifty years; internet has become useful to human civilization. It provides easier connectivity, plenty information, and effectiveness. Even people can run an online business with internet. One of the online businesses which is currently emerging is music business. It all began on the first June 1999, when Peter Fanning launched his program –Napster. Napster is an online music store which provides with music files sharing. People can easily browse, streaming, even download their favourite music through Napster. The presence of Napster soon made people realize that they can consume music in a very different way. Musician sees this innovation as the new direction of music business. Many musicians then use the internet as their promotion kits, they upload their songs and defined them to the whole world. It was Chuck D, rapper from American who started it all. In 1998, he uploaded his own song and released it in his own website besides through his own record label. What Chuck D done has been inspired many musicians to do the same thing to promote their music. Till then there are many social networks released which equipped the musician with promoting program.
An Easy Way with Plenty Benefits Such an easy way with simply clicking on the ‘Download’ bar, you can enjoy your favourite song. With many choices of websites which has this download facility, the internet user that concerned in this thing is increasing. Most of the internet users are the young ages. Young people consume many kinds of music; literally they have their favourite music. It is common to do whatever it takes for them to have a pleasure to their favourite music. If usually they have to buy the physics form of the music such as CD and cassette, nowadays they just need an internet.
by
Anastasia Yuanita
Airlangga University, Surabaya
Internet has been widely known as the most sophisticated thing that happens in the world. People have been using it for more than fifty years; internet has become useful to human civilization. It provides easier connectivity, plenty information, and effectiveness. Even people can run an online business with internet. One of the online businesses which is currently emerging is music business. It all began on the first June 1999, when Peter Fanning launched his program –Napster. Napster is an online music store which provides with music files sharing. People can easily browse, streaming, even download their favourite music through Napster. The presence of Napster soon made people realize that they can consume music in a very different way. Musician sees this innovation as the new direction of music business. Many musicians then use the internet as their promotion kits, they upload their songs and defined them to the whole world. It was Chuck D, rapper from American who started it all. In 1998, he uploaded his own song and released it in his own website besides through his own record label. What Chuck D done has been inspired many musicians to do the same thing to promote their music. Till then there are many social networks released which equipped the musician with promoting program.
An Easy Way with Plenty Benefits Such an easy way with simply clicking on the ‘Download’ bar, you can enjoy your favourite song. With many choices of websites which has this download facility, the internet user that concerned in this thing is increasing. Most of the internet users are the young ages. Young people consume many kinds of music; literally they have their favourite music. It is common to do whatever it takes for them to have a pleasure to their favourite music. If usually they have to buy the physics form of the music such as CD and cassette, nowadays they just need an internet.
References: Wendi Putranto, “Promosi Musik di Internet,” Rolling Stone Indonesia, edisi 37 Mei 2008, halaman 22-24. Wendi Putranto, “White Shoes and The Couples Company: The Almost Famous,” Rolling Stone Indonesia, edisi 25 Mei 2007, halaman 82-85. Denny MR, “Industri Musik Rasa Baru,” Rolling Stone Indonesia, edisi 35 Maret 2008, halaman 21-26. Wendi Putranto. 2009. “Music Biz : Menjual Cerdas Menguasai Bisnis Musik.” Jakarta : Bentang Pustaka. http://www.streetdirectory.com/travel_guide/31428/music/low_cost_ways_for_musicians_to_promote_their_music.html (Accessed on Tuesday, April 14th 2011 – 08.07 pm) http://www.sean.co.uk/a/musicjournalism/var/index.shtm (Accessed on Tuesday, April 14th 2011 – 08.49 pm)