Muscle Snaxs Executive Summary

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Muscle Snaxs is in its beginning stage of becoming the largest market competitor of low-calorie protein snacks. Through our innovative design process, we’ve created an extensive line of snacks with high protein content, while also keeping the calories as miniscule as possible. Currently, we’ve designed snacks such as: protein pudding, protein cookie, protein fudge pops, protein muffins, protein lemon squares, protein cheesecake, and protein chips. Through these innovations, we’ve kept the calories within the range of 100-250 calories per serving as well as packed each serving with nearly 20 grams of protein. Indeed, these foods represent what our company stands for, as we strive to improve the consumer's protein intake, while also keeping their …show more content…
I, Zachary McMorrough serve as the president and lead creationist in designing new products and ensuring the company operates smoothly. Furthermore, my associates watch closely to ensure the correct ingredients are added in proportion in order to create a product with consistent nutritional information. My associates also package the products and air seal them to be sold in various stores as well as our website. Thus, Muscle Snaxs operates effortlessly through the cooperation of myself and my …show more content…
The brand name is “Muscle Snax,” signifying exactly what we sell, which is snacks that help people grow muscles through an increased protein intake. Through our operation, we focus our target market on: people trying to diet, bodybuilders, athletes, and people who want a tasty snack in general. We decided on these groups because they are most likely to seek higher protein foods, seek low calorie snacks, or just enjoy tasty food overall. Based on these groups, I designed our products with them in mind in order to create foods that many people enjoy while incorporating protein into the

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