ECN405 – Management in a Global Economy
Colorado State University Global Campus
Instructor: Barbara – Leigh Tonelli
Submitted: August 17, 2014
In this clip, the ICRC (International Committee of the Red Cross discuss how the Red Cross performs humanitarian aid within the political climate and upheaval of the modern world. Members of the board include someone from Great Britain, Switzerland, France, and Belgium. The discussion between persons from different countries and cultures is a fascinating watch to see how influence, negotiation, and communication takes place at the highest levels. Liking
They all communicate very formally, sometimes clumsily, in English. Several elements of influence are demonstrated. At the conclusion of her opening remarks, Bea Vanhone, Director of the ICRC Visitor Service Center, refers to Peter Maurer as ‘his excellency”. This is not common language, but in a formal, eastern European setting, this provides Mr. Maurer a form of Authority. When one leader refers to another in this manner, it makes clear to the audience that Mr. Maurer likes the presenter, and this credibility can easily transfer in the audiences mind.. Liking is defined as a principle “that holds that people are more likely to be influenced by those whom they like or with whom they have similarities” (Ahlstrom & Bruton, 2010). When introducing Mr. Maurer, Ms. Vanhone actually nods her head in subjection as well. Social Proof
Alexandre Fasel begins his speech in his native French when speaking to his immediate superiors. However, when opening remarks begin to be addressed to the general audience, he transfers to English. This is a way of demonstrating social proof that he is well respected by his compatriots, and therefore should be respected by other on the panel and in the audience. Social proof is defined as a “principle of influence that states people are more likely to want to do something if...
References: Ahlstrom, D., & Bruton, G. D. (2010). International Management: Strategy and Culture. Mason: South-Western Cengage Learning.
Gitman, L. J., & Zutter, C. J. (2012). Principles of Managerial Finance: Brief, Sixth Edition. Boston: Prenice Hall.
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