Mtv Networks: a Global Brand Goes Local

Good Essays
Topics: MTV
MTV NETWORKS: A GLOBAL BRAND GOES LOCAL

TALKSHOW: MTV 30 | Role play: 1. MC 1& Telephone holder: Tokimitsu 2. MC 2: Manh Cuong 3. Guest speakers:- Senior Manager of MTVAsia – Mr. San Nong Lau, who has been in this position for more than 15 years: Trung Ha- CEO of MTV Networks - Mrs. Judy Mc Grath, who has just resigned as the CEO of MTV Networks at the age of 57 –: Phuong Anh 4. Reporter from TIME Magazine (Asia Edition, Hong Kong): Nhan 5. Audiences at the talk show: Huyen & Quan Supporters: 1. Trang: Time keeper 2. Huong: Slide transmitter Content: Through a talk show with CEO and manager of MTV and its division in Asia, people understand more about MTV’s strategy and its development process Length: 30’ (including Q&A session) | Part | Order | Timeline | Task in Simulation | In charge | Preparation | Script | Slide & Time keeper | TALK SHOW | 1 | 0’ – 3’ | Introduction about Viacom, MTV Networks and MTV Asia | Tokimitsu | Short and significant information about Viacom, MTV Networks and MTV AsiaDeadline: 11am Morning - Nov 27 | Hi! It’s me, Tokimitsu. Nice to meet you again in “MTV Thirty Show”. Well in this special celebration of MTV’s thirty birthday, we will meet our hidden heroes. Let’s see…Viacom Media Networks (known as MTV Networks until 2011), is a division of media conglomerate Viacom that oversees the operations of many television channels and Internet brands, including the original MTV channel in the United States, and also MTV Asia where I am standing here. Along its development process, MTV Networks has become the symbol of globalization and is it a secret why it has achieved these honor?No longer, today we invite here the two guest speakers. Are you ready? (Tokimitsu point to the screen)“MTV Thirty show” (Music on) | Huong and Trang | | 2 | 3’ – 5’ | Introducing the talk show and guest speakers Greeting the audiences at the talk show | Cuong | Name of talk showName of guest speakersAim of the talk

You May Also Find These Documents Helpful

  • Satisfactory Essays

    1. MTV is a good example for the maxim “think globally, act locally”. globalization seems to homogenize the attitudes and spending habits, but I think that there is still difference between viewers for cultural or religional reasons. For example French people wouldn’t choose to watch american programs special to their culture such as american wrestling . Otherwise I think that Globalization sometimes don’t affect people directly . it affect first leading members of society like singers, writers…

    • 254 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Global brands Vs. Local Brands Introduction According to Ger, Belk and Lascu (1993), advances in communications and information systems technology have shrunk distances, thereby linking markets through flows of information across markets. These trends enhance the management of global operations and drives up the need to deal effectively with global competition. As firms enter international markets, branding plays an important role in its marketing strategy. Many consumers use brands as clues to…

    • 1457 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Global Brands vs Local

    • 1181 Words
    • 5 Pages

    “Global Brands vs. Local Brands” A big issue facing the international marketing world today is whether global branding is better then local branding. Consumers all over the world have many different opinions on whether they like purchasing products from big corporate, multicultural companies or the local mom and pop shops that they have grown to know, and became comfortable with. The pros and cons of both global and local branding vary from good and bad. In my opinion local branding are still…

    • 1181 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Mtv Brand Failure

    • 8944 Words
    • 36 Pages

    Cultural Nationalism on MTV India Journal of Communication Inquiry Jocelyn Cullity The Global Desi: Cultural Nationalism on MTV India The article examines how the introduction of satellite television into India during the 1990s has led to the emergence of a new form of cultural nationalism based on the active and self-conscious indigenization of global media. Using MTV India as an ethnographic case study, this process is demonstrated through analysis of the images themselves and by a consideration…

    • 8944 Words
    • 36 Pages
    Powerful Essays
  • Good Essays

    emerging brands A perspective from… Havaianas’ Afonso Sugiyama The president of Alpargatas USA, the parent company of flip-flop brand Havaianas, Afonso Sugiyama talks to Pip Brooking about the challenges of exporting Brazil’s best loved brand to a global audience The Havaianas brand has something most brands could only dream of – 100% awareness in its home market. However, that also places limitations on further growth. The brand has been growing organically outside Brazil, driven…

    • 766 Words
    • 4 Pages
    Good Essays
  • Better Essays

    L’Oreal: Global Brand, Local Knowledge 1. Outline the various conflicting demands on L’Oreal in the international context and their relative importance. What tradeoffs do you see among them? The conflicting demands are: Global Integration Local responsiveness Leveraging knowledge (local to Global) Global Integration: L’Oreal is one of the world 's most progressive companies and it is being honored for creating a corporate culture that embraces and drives diversity throughout the company…

    • 2050 Words
    • 9 Pages
    Better Essays
  • Powerful Essays

    ICMR Case Collection Co p y Icfai Center for Management Research MTV Networks: The Arabian Challenge o D . N ot BSTR294 - Teaching Note  2009, Icfai Center for Management Research. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means- electronic or mechanical, without permission. To order copies, call +91-40-2343-0462/63 or write to Icfai Center for Management…

    • 4320 Words
    • 18 Pages
    Powerful Essays
  • Satisfactory Essays

    Alumno: Raúl Rengifo Lozano MTV Networks: The Arabian Challenge 1. Experts felt that one of the biggest challenges faced by MTV while launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. How is it expected to pose a challenge to MTV? The Arab culture is known for reacting, and some think over reacting negatively to controversial content. The Middle East offered a huge population of youth with a rich and diverse culture. In an effort to adopt the strategy…

    • 588 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Mtv Global Marketing

    • 348 Words
    • 2 Pages

    Running Head: MTV MTV Case Study Bette Midler Marketing 201 Professor Dumbledore Hogwarts July 11, 1899 MTV Global Marketing Some of the environmental strategies that MTV has had to overcome in order to succeed in International business are; the realization of having to do costly updates in order to satisfy and gain customers in new countries, change their product pertaining toeach market, and be very patient with each countries needs and wants in order to succeed in that…

    • 348 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    MTV Networks Case Study

    • 1049 Words
    • 3 Pages

    MTV Networks – The Arabian Challenge Case Study Question 1: Experts felt that one of the biggest challenges faces by MTV while launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. What challenges does the culture pose to MTV? When talking about Arab it must be clear that there is not just “one” culture or society; it is full of different and various communities, groups and cultures. It can be said that each of these Arab countries have different thinking and…

    • 1049 Words
    • 3 Pages
    Satisfactory Essays