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Mt355 Unit 4 Assignment

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Mt355 Unit 4 Assignment
Page One

Unit 4, Assignment
Jason Martinez
MT355-01, Marketing Research
Professor: Theodore Alex
Kaplan University
June 09, 2015

Page Two External Secondary Research McDonald’s has over the years, in spite of their tremendous growth, been given a bad reputation for serving unhealthy meals. For McDonald’s marketing has always been about flavor and never really about health. McDonald’s only concern when it comes to health is that their food is as fresh as it can possibly be. This marketing effort has been driven by consumer demand. People wanted good tasting food at a reasonable price and they wanted it as quickly as possible. Consumers and fast-food establishments are now realizing the health risks involved with this type of thinking when it comes to food choices (Amador, 2013). Consumer demand is now shifting from taste to taste and health. My …show more content…
Consumers want great tasting health food at a cheap price and they want it fast (Shan Li, 2014).

References
Brown, Tom. Basic Marketing Research, 8e, 8th Edition. Cengage Learning, 2014. VitalBook file.

Page Four
Shan Li. (2014, November 2). Bye-bye, burgers: New fast-food chains bet on healthy eating - LA Times. Retrieved from http://www.latimes.com/business/la-fi-healthy-fast-food-20141102-story.html#page=1
Toby Amador. (2013, October 21). Has Fast Food Become Healthier? - US News. Retrieved from http://health.usnews.com/health-news/blogs/eat-run/2013/10/21/has-fast-food-become-healthier
Roberto A. Ferdman. (2014, September 3). America is slowly—but surely—becoming a nation of tea drinkers - The Washington Post. Retrieved from
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