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Msp Project Coco Cola

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Msp Project Coco Cola
|Sr. no. |Index |
|1 |Introduction |
|2 |Business Challenge |
|3 |Products |
|4 |Controversies |
|5 |Anti- Ageing Product - Olay |
|6 |Questionnaire |
|7 |Conclusion |
|8 |Reference |
|9 |Acknowledgement |

Introduction

Marketing is the business function that identifies unfulfilled needs and wants, defines and measures their magnitude, determines which target market the organization can best serve, decides on the appropriate products, pricing and promotion and distribution programs to serve these markets to develop a market orientation. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfy these needs and wants through exchange processes and building long term


References: 1. Proctor & Gamble website 2. Olay 3. Wikipedia 4. http://businesscasestudies.co.uk 5. Slideshare.net
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