McDonald's vision is to become its customers’ favourite place and way to eat and drink
McDonald's Missions to grow market share by achieving its three global priorities.
1. Optimising menu: Maintain popular core products and continually introducing new innovative localised products Differentiating its brand, for example, as a beverage destination by growing McCafe Develop healthy and balanced meal options to enhance its food image and to satisfy customers’ needs
2. Modernising our customer experience: Achieving operational excellence through technological innovation Reimaging shop look by remodelling restaurants with new designs
3. Broadening accessibility: Making it more available in the term of price, location and operation hours.
To strengthening brand recognition by going over economic performance and pursuing commitment to sustainable business practices of all aspects of business and community
Be the best employer for our people in each community around the world * Deliver operational excellence to our customers in each of our restaurants; and * Achieve enduring profitable growth by expanding the brand and leveraging the strengths of the McDonald's system through innovation and technology.
Try to fulfil our customer automatically will improve our profit. Key stakeholders & their expectations
Strength of the alignment between the stakeholders has been a key to