Mrs.Vet
CHAPTER I
THE PROJECT AND ITS BACKGROUND
Introduction
For decades, the growth and development of the Internet has been remarkable, particularly in interactive marketing and advertising of websites. Millions of people use online Internet services every day from their homes to book their vacations. While resorts have been traditionally seen as elements of the accommodation sector, interest and growth of this specific segment has dramatically increased. But while interest has grown, the depth of understanding of how resort remains profitable has remained peripheral. Understanding of resort practices remains limited, specifically marketing-related practices. The resort business is competitive, and most resorts must rely on a strong marketing program to attract customers. Determining how to bring in new and returning customers and considering how to find travellers who will be interested in the facilities and types of services the resort has to offer, should be considered. In present day, it has become very difficult for resort to reach out to consumers without having to use a luring technique. This has been brought about as a result of the financial crisis facing many nations around the world leaving many people with just enough money for their essentials. This is why it has become very important for resorts to come up with a competitive way of reaching out to their market niche especially in Philippine resorts.
The Philippines is known for having the most beautiful and stunning beaches and resorts. Also known as the best places for long time vacations in Batangas which is located at the south western of Luzon in the Philippines with 31 municipalities and three cities in which most of the towns are surrounded with water. Thus it is famous for its beaches, marine life, and flora. One from these is municipality of San Juan.
San Juan is a 1st class municipality in the province of Batangas, Philippines. It occupies the easternmost portion of the
THE PROJECT AND ITS BACKGROUND
Introduction
For decades, the growth and development of the Internet has been remarkable, particularly in interactive marketing and advertising of websites. Millions of people use online Internet services every day from their homes to book their vacations. While resorts have been traditionally seen as elements of the accommodation sector, interest and growth of this specific segment has dramatically increased. But while interest has grown, the depth of understanding of how resort remains profitable has remained peripheral. Understanding of resort practices remains limited, specifically marketing-related practices. The resort business is competitive, and most resorts must rely on a strong marketing program to attract customers. Determining how to bring in new and returning customers and considering how to find travellers who will be interested in the facilities and types of services the resort has to offer, should be considered. In present day, it has become very difficult for resort to reach out to consumers without having to use a luring technique. This has been brought about as a result of the financial crisis facing many nations around the world leaving many people with just enough money for their essentials. This is why it has become very important for resorts to come up with a competitive way of reaching out to their market niche especially in Philippine resorts.
The Philippines is known for having the most beautiful and stunning beaches and resorts. Also known as the best places for long time vacations in Batangas which is located at the south western of Luzon in the Philippines with 31 municipalities and three cities in which most of the towns are surrounded with water. Thus it is famous for its beaches, marine life, and flora. One from these is municipality of San Juan.
San Juan is a 1st class municipality in the province of Batangas, Philippines. It occupies the easternmost portion of the
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