Mrs Divall

Topics: Internet, Addiction, Scientific method Pages: 21 (4177 words) Published: June 24, 2013
BUSINESS RESEARCH – CBURESX/101

ASSIGNMENT 1 – 03/05/2013

UNIQUE NO: 846020

STUDENT NUMBER: 41219902

STUDENT NAME: CELESTE DENNER

INDEX

1. INTRODUCTION………………………………………………………………...p.3

2. QUESTION 1 …………………………………………………………………......p3

3. QUESTION 2 ………………………………………………………..…………..p11

4. QUESTION 3 …………………………………………………………………....p14

5. CONCLUSION ………………………………………………………………….p18

6. BIBLIOGRAPHY ………………………………………………………………p18

Introduction

The aim of this assignment is to get a better understanding of the study of business research. To be able to distinguish between qualitative and quantitative research, to know the difference between the different research designs and data collection methods and finally to create a questionnaire.

Question 1

The case study reflects some provisional exploratory research on Internet addiction across the world that was conducted by the South African Cyber Research Institute (CRI), which intends to undertake a similar first-time study among individuals residing in South Africa. Use this background information and the case study information to:

(a) Explain the research design type referred to as ‘exploratory research’ with specific reference to external secondary data that was collected to gain some preliminary insights into some past international trends in Internet addiction. From the case study, also list three examples of external secondary sources consulted during the exploratory research phase. (10 marks)

Exploratory research is used to solve a specific problem by searching for reasons for the problems existence and why and how the problem needs to be solved by making decisions and considering alternatives and variables. [pic]

secondary data – is the data that is available in the case study and the data research was thus already done for the case study to determine the international trend in Internet Addiction. Thus is this the information that is already available for use to solve the problem.

Examples:

Data released by other organizations:

Universities:

• “Stanford University School of Medicine Study”

Private marketing research suppliers:

• “Studies at the Center for Internet Addiction Recover” • Germany “estimates”
• Amsterdam Detoxification Center opened
• Indian institute of technology cut internet dormitories after suicide • US centre for internet addiction recovery

Government:

• “ Chinese Government information”

External secondary data - is data that is collected by a source outside the organization – not by us.

Types of external secondary data:
• Syndicated data – data are standardised and research is done by a marketing research organization. Ex. a company wants to test a new product in the market and offers it to clients. o Research supplier categories:

▪ Government (case study : “ Chinese Government information”) ▪ Universities (case study: “Stanford University School of Medicine Study”) ▪ Private marketing research suppliers (case study: US centre for internet addiction recovery)

• Pooled data – standardised data are submitted voluntarily by a number of interested organizations, this data is not used to solve a specific problem. (case study:

• Other external secondary data – “published by government and semi-government institutions as part of institutional functions” ex. annual reports, stats SA (case study: “ Chinese Government information”)

(b) Identify and describe at least THREE distinctive exploratory research methods/approaches that were most probably used by the CRI to collect the existing information as outlined in the case study. (10 marks)

[pic]
I think CRI made use of External Secondary data methods by collecting studies that was already done by...

Bibliography: Johnson, Nicola F., 1976. The multiplicities of Internet addiction : the misrecognition of leisure and learning
Tustin, DH, Ligthelm, AA, Martins, JH & Van Wyk, H de J
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