FINDINGS AND DISCUSSION
Internet and Social Media
Participants showed that internet became part of their daily routine and essential in their lives. This is due to the ease of accessibility using convenient gadgets, like mobile phone. .. fa 3ala 7asab el jaw w etha 3nde wagt gser mal el faragh aw ena ana ray7a bkhalis shaghla fa tshofeen “a..a..a” mathalan na6ra 3end 6abeb wela shay , el wagt gseer tshofen adsh el internet btlfone w ashof twitter , instagram , achayek marat 3ala mwaqe3 3ende ana applications bmwaqe3 fa ag3ad ashof methl net a porter ,aw asos .. fa a7eb ashof chithy … (Nagham, 23 years)
Ehwa aslan internet mtwafer 3ndena ya3ne 24 hours mwjud beltelephone 24 sa3a ma3ana faaa aaah instgram ana ma astghni 3ana fa ah fa wayed instgram men ah men saraw elbanat ( teth7ak ) … (Reem, 23 years)
A: uh, actually fe elfree time wayed te9eer feha ashya'a mohema, ahh, awal shay , ahh, lazem afta7 etalefon, o achayek 3ala el instagram, ah, since ena ehwa ahh 9ar men elashya'a el mohema fe elyoum. Ahh, o ohwa men al ashya'a ely ehh aga'6y feha el free time. (Ahlam, 27 years)
Using the internet differs from participant to another as per her interest or purpose. For example, some of the topics that would be of their interest is Nutrition, life style, Makeup, food and restaurants. However, all of them agreed on one common interest which is Fashion and Design. … yes I do food, fashion .. everything that makes life pretty beautiful … (Esra, 23 years) … but mainly I like aaah fashion , makeup ..umm.. What else.. I like to check like you know treatments and body care stuff.. That kind of cool stuff … (Zahra, 23 years) … in my free time, im very interested in fashion actually and I usually browse the internet seeing that latest designs and fashion … (Noura, 33 years)
Popular Bloggers and the Reason
As all participants showed their main interest in Fashion and Design, each one of them has specific fashion blogger that she follows and mostly attracted to her posts and reviews, by keeping up to date with the latest trends and topics. Fashion bloggers are perceived as specialized and knowledgeable in their field.
Additionally, they get attracted on how they are being encouraged to be creative in their style in a way that suite their personal taste. Another reason was mentioned is that bloggers are best to understand our (Kuwaiti) culture and taste.
Yalda and Ascia was repeated more than once from their selection, moreover, others were mentioned like Pink Girl Q8, Dalalid, Maha Al Qandi, howewearit, Fashion Seeker Q8 and Nuha Nabil. … she has a very different style may be that is why everyone is following her, and she inspires some people in a different way. Uhh .. she has a very nice character, she is funny and stylish she’s very kind … (Zainab, 23 years) … I believe they understand the taste of Kuwaiti fashion ya3ni lebs typical Kuwaiti, ya3ni mashallah , thouq kuwaiti o ell emayez’hom ya3ni … (Noura, 33 years) … aywa hathe la2na thouqha wayed 7lw enzain w shqlha na3im chethe o mratab fa hathe wayed talfet entebahi ya3ne men na7yat thouq … (Reem, 25 years) Inspiration, Affecting Buying Decision and Spending
Bloggers present products in a very attractive way that can be more appealing to consumers. Also, they give inspiration on how to mix and match in colors and clothing, as they became source of information when it comes to Fashion and Design.
.. umm, the most popular is fashion seekerq8, I love her pictures ,howewearit I love everything they post, I loved everything they wear and mahaalqandi. (Noura, 33 years) ummm.. the most famouse blogger I would think of is Asia. She’s started as a fashion blogger.. as a blogger at first, and then she designed her own clothes. She had a line , so, she came...
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