Coca-Cola has many competitors as it is such a large business that sells its products around the whole world and has so many products that ranges from energy drinks to water. One of its biggest competitors is PepsiCo which makes a few very popular soft drinks such as ‘Pepsi’, ‘7 up’, ‘Tropicana’ and ‘Copella’. PepsiCo is also known for owning food brands like ‘Walkers’ and ‘Snack a jacks’, but as the Coca cola company doesn’t own any food products they do not compete in the snack area that ‘Walkers’ and ‘Snack a jack’ compete in. Coca cola and PepsiCo compete in customer service which PepsiCo is known for being appalling at after sale customer service, PepsiCo is known for ignoring calls, letters and E-mails and when you do get though they are unwilling to help. For example here is a review of their customer service ‘When I first called their customer service hotline, I received a recording telling me they were closed. I called back the next day during their business hours and received a recording telling me they were all in training and to please call back.
I did. For nearly two weeks. Every time I called I received a recording and could not speak to a person. Finally fed up, I contacted them via their website. I received an email response within 24 hours that directed me to the very same hotline I had been calling to begin with. I had put in the email that I had already tried to contact them via the hotline, so clearly they didn't read the email at all.’ Whereas Coca cola is known for being helpful to customers and whenever there is a fault in their product they are willing to give refunds and coupons to satisfy the consumer. They also compete on taste and flavour even though it looks like most people enjoy the taste of coca cola’s version of cola then PepsiCo’s version. But PepsiCo’s Mountain Dew is favoured over Coca cola’s citrus energy drink surge; I can see this as sells of mountain dew was more than triple of those of surges. They...
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