Mr Nguyen
MARKET SEGMENTATION TARGETING AND POSITION OF SINGTEL TELECOM
IN SINGAPORE AND MALAYSIA
As we all know that SingTel is an Asia's leading communications group with operations and investments around the world. Serving both the corporate and consumer markets, it is committed to bringing the best global communications solutions to customers in the Asia Pacific and beyond. According to the news from Singapore Business Preview in 2012, it is stated that SingTel's market leadership has been expanded to nearly 46% which is due to their mobile customer base increased 8.3% to 3.58 million and the growth of customer base of the Group which includes Airtel in India and Africa to 11% or 42.9 million from a year ago. To gain this achievement, market segmentation, targeting and position have been done effectively by SingTel.
There are constant threats and new exciting opportunities in this dynamic and highly competitive environment where SingTel operates. For instance, the continued growth of the StarHub and M1 subscriber base could see it continues to threaten SingTel’s market leadership since the more competitors the more profit that SingTel may lose. According to TeleGeography (an authoritative telecom data website) in 2012, the increase on revenue of Telekom Malaysia was clearly recognizable and the operator claims to have achieved a take-up rate of more than 33% against premises passed which means that the increase of customer base in Telekom Malaysia is also a threat to SingTel service especially in Malaysia.
And it is through continuous innovation that SingTel has been able to differentiate from its competitors to maintain a leadership position in various market segments all these years. For example, as stated in asiaone , leadership position has helped SingTel to maintain the market share as gaining its customer base by providing the ability to sell Apple’s iphone for customers in 2008.
SingTel has generated growth by leveraging its strengths, resources and scale
IN SINGAPORE AND MALAYSIA
As we all know that SingTel is an Asia's leading communications group with operations and investments around the world. Serving both the corporate and consumer markets, it is committed to bringing the best global communications solutions to customers in the Asia Pacific and beyond. According to the news from Singapore Business Preview in 2012, it is stated that SingTel's market leadership has been expanded to nearly 46% which is due to their mobile customer base increased 8.3% to 3.58 million and the growth of customer base of the Group which includes Airtel in India and Africa to 11% or 42.9 million from a year ago. To gain this achievement, market segmentation, targeting and position have been done effectively by SingTel.
There are constant threats and new exciting opportunities in this dynamic and highly competitive environment where SingTel operates. For instance, the continued growth of the StarHub and M1 subscriber base could see it continues to threaten SingTel’s market leadership since the more competitors the more profit that SingTel may lose. According to TeleGeography (an authoritative telecom data website) in 2012, the increase on revenue of Telekom Malaysia was clearly recognizable and the operator claims to have achieved a take-up rate of more than 33% against premises passed which means that the increase of customer base in Telekom Malaysia is also a threat to SingTel service especially in Malaysia.
And it is through continuous innovation that SingTel has been able to differentiate from its competitors to maintain a leadership position in various market segments all these years. For example, as stated in asiaone , leadership position has helped SingTel to maintain the market share as gaining its customer base by providing the ability to sell Apple’s iphone for customers in 2008.
SingTel has generated growth by leveraging its strengths, resources and scale