Mr Marchionne Case Study Summary

Mr. Marchionne did a great job in changing the culture of Chrysler through his involvement, focusing on the customer and vehicle satisfaction, as well as reinforcing innovation. These aspects contribute to a successful company. There are a few recommendations that I have for Mr. Marchionne that would aid in his success in cultural change. My first recommendation to Mr. Marchionne would be to create a clear mission and vision statement that does not fall under more than one category. The mission statement should be clear and precise, therefore all employees will need to understand it, know it, and practice it daily. I would also let him know that although he focuses on the satisfaction of his customers, he should not forget about the