Mr Jame Fields
Table of contents
1. Introduction.
2. Competitor analysis.
3. New product life cycle.
4. About the Oros Brand.
5. Planning and launch of Oros Ice-cream.
6. Marketing objectives.
7. Target audience.
8. Distribution channels.
9. Oros Summer Party
10. Advertising strategy and planning.
11. Marketing and communication mix.
12. Conclusion.
Indroction.
This marketing article seeks to discuss the launch of the Oros Brand Ice cream which will be effectively entered into the South African market in the summer of 2012/3.
Through a strong guided analysis of Oros' competitor market the brand will look at what the Ice creams objectives will be, the target markets in which they plan to capture which will be in this case children between the ages of 3 and 9 which will be thier primary target market as well as their Mother's who will be the secondary target market. Oros will then also have to look at what type of advertising they plan to impliment as well as the marketing mix tools they intend to use in order for there to be a successful product launch and further acceptance.
Competitor Analysis
A fundamental step in any brand being succesful is firstly identifying who its competitors are. Oros in this case will need to do an in depth analysis of who are the brands currently in the market of Ice creams in the target market they wish to enter into. After viewing these Oros will then have to decide which competitors they will go after and further which they will not go after. This is so as they will be big companies such as Magnum which is an ice cream brand owned by the British/Dutch Unilever company, and sold as part of the Heartbrand line of products and Country fresh Ice creams manufactured by the Nestle Brand. These big companies will most likely be Oros' main competitors as they have the skills and financial backing to go into a mass market and target the same audience as Oros plans to target. Another reason they will be a competitor is that
1. Introduction.
2. Competitor analysis.
3. New product life cycle.
4. About the Oros Brand.
5. Planning and launch of Oros Ice-cream.
6. Marketing objectives.
7. Target audience.
8. Distribution channels.
9. Oros Summer Party
10. Advertising strategy and planning.
11. Marketing and communication mix.
12. Conclusion.
Indroction.
This marketing article seeks to discuss the launch of the Oros Brand Ice cream which will be effectively entered into the South African market in the summer of 2012/3.
Through a strong guided analysis of Oros' competitor market the brand will look at what the Ice creams objectives will be, the target markets in which they plan to capture which will be in this case children between the ages of 3 and 9 which will be thier primary target market as well as their Mother's who will be the secondary target market. Oros will then also have to look at what type of advertising they plan to impliment as well as the marketing mix tools they intend to use in order for there to be a successful product launch and further acceptance.
Competitor Analysis
A fundamental step in any brand being succesful is firstly identifying who its competitors are. Oros in this case will need to do an in depth analysis of who are the brands currently in the market of Ice creams in the target market they wish to enter into. After viewing these Oros will then have to decide which competitors they will go after and further which they will not go after. This is so as they will be big companies such as Magnum which is an ice cream brand owned by the British/Dutch Unilever company, and sold as part of the Heartbrand line of products and Country fresh Ice creams manufactured by the Nestle Brand. These big companies will most likely be Oros' main competitors as they have the skills and financial backing to go into a mass market and target the same audience as Oros plans to target. Another reason they will be a competitor is that