mr issa dadabhoy
What is a promotional mix?
A specific combination of promotional methods used for one product or a family of products. Elements of a promotion mix may include print or broadcast advertising, direct marketing, personal selling, point of sale displays, and/or merchandising.
Elements of the promotional mix:
Personal selling: Personal selling is one-to-one communication between seller and prospective purchaser. It generates direct contact with prospects and customers. It is one of the most expensive forms of promotion.
Pros:
High customer attention Message is customised Interactivity Persuasive impact Potential for development of relationship Adaptable Opportunity to close the sale
One of the primary advantages of personal selling is enabling customers to give direct feedback. With personal selling, your sales representative interacts with customers to overcome objections, resolve doubts, and convince them to purchase your product of service.
Cons:
Most varieties of personal selling need the staff to be extensively trained on product information, trade info and selling skills, For firms that need their salespeople to attend formal coaching programs, the value of coaching is often quite high and include such expenses as travel, hotel, meals, and coaching instrumentation and additionally paying the trainees’ salaries as they attend.
Also private selling isn’t for everybody. Job turnover in sales is commonly abundant more than alternative selling positions. For firms that assign salespeople to handle bound client teams (e.g., geographic territory), turnover might leave an organization while not illustration AN exceedingly in a very} client cluster for an extended amount of your time whereas the corporate recruits and trains a replacement.
Advertising: Advertising is a form of no personal promotion. It is when companies pay to promote ideas, goods, or services in a variety of media outlets. It can be found everywhere. With advertising, a company
A specific combination of promotional methods used for one product or a family of products. Elements of a promotion mix may include print or broadcast advertising, direct marketing, personal selling, point of sale displays, and/or merchandising.
Elements of the promotional mix:
Personal selling: Personal selling is one-to-one communication between seller and prospective purchaser. It generates direct contact with prospects and customers. It is one of the most expensive forms of promotion.
Pros:
High customer attention Message is customised Interactivity Persuasive impact Potential for development of relationship Adaptable Opportunity to close the sale
One of the primary advantages of personal selling is enabling customers to give direct feedback. With personal selling, your sales representative interacts with customers to overcome objections, resolve doubts, and convince them to purchase your product of service.
Cons:
Most varieties of personal selling need the staff to be extensively trained on product information, trade info and selling skills, For firms that need their salespeople to attend formal coaching programs, the value of coaching is often quite high and include such expenses as travel, hotel, meals, and coaching instrumentation and additionally paying the trainees’ salaries as they attend.
Also private selling isn’t for everybody. Job turnover in sales is commonly abundant more than alternative selling positions. For firms that assign salespeople to handle bound client teams (e.g., geographic territory), turnover might leave an organization while not illustration AN exceedingly in a very} client cluster for an extended amount of your time whereas the corporate recruits and trains a replacement.
Advertising: Advertising is a form of no personal promotion. It is when companies pay to promote ideas, goods, or services in a variety of media outlets. It can be found everywhere. With advertising, a company