This chapter begins with the background of the study, which provides an overview of role of Sunnah food in dietary supplement and to determine the influences for consumers in purchasing the supplement. In addition, there are stated a Hadith as a knowledge about the importance of Sunnah food in Muslims ways. Next, the problem statement addresses the various issues to be identifies. This is then followed by statements of research questions, research objectives, scope of the study and significant of study.
1.1 Background of Study
Recently, there has been concerned in the role of nutrition in maintenance of health and prevention of chronic diseases such as diabetes, cancer and coronary heart disease. Although many people realize that their food intake affects their health, they often choose food for a variety of reasons. In Islam, there are many commands that direct the believers to the necessity of keeping the psychical body healthy so that the soul and spirit also remain healthy. A Sunnah diet, is among the many teachings of Prophet Muhammad (p.b.u.h) that greatly improves our health and our overall life. This diet consists of the recommended food of the Prophet such as honey, dates, habbatussauda (black seeds), olives, milk and many more.
Dietary supplement defined under dietary Supplement Health and education act of 1994 in United States as a product (other than tobacco) which ingested and contain that allowed ingredients based on the country (Ooi, 2009). Supplement food market is one of the world’s fastest growing industries. In Malaysia , we have recognize many product of supplement food that contain Sunnah diet, which is more to Islamic history foods based from Prophet Muhammad S.A.W food taking.
Our prophet, Muhammad S.A.W is concern in taking nutrious and quality food. The amongst food taken are vegetables, seeds, fruits and milk. Muhammad S.A.W said that “Nothing is worse than a person who fills his stomach. It should be
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