Mr, Dan

Topics: Risk, Brand, Marketing Pages: 10 (2389 words) Published: July 9, 2013
Chapter 04 - Information search
Student: ___________________________________________________________________________ 1. Information search may occur for the appropriate evaluative criteria for the solution of a problem. True False

2. All of the brands that a consumer would consider for the solution of a particular problem are known as the evoked set. True False

3. Consumers engage in external search when the perceived cost of search is more than the perceived value of the search. True False

4. Product categories characterised by a high degree of product differentiation are also characterised by relatively extensive external search. True False

5. Higher levels of perceived risk generate external search to increase. True False

6. The Internet has changed the information-search behaviour of some consumers. True False

7. Characteristics of the market affect the amount of external information search. True False

8. Time and energy can be considered consumer costs of conducting an information search. True False

9. The inert set contains brands that the consumer dislikes and will not, or is highly unlikely to, consider for purchase. True False

10. Information search requires:
A. sometimes giving up more desirable activities.
B. time.
C. money.
D. time and money.
E. time, money and sometimes giving up more desirable activities.
11. Internal information search:
A. almost never occurs.
B. is most important in extended decisions.
C. involves utilising information sources other than the individual's memory. D. is not sufficient to solve consumer problems.
E. None of the given answers.

12. A consumer notices a new product in a store because of a point-of-purchase display, and based on the information given in the display purchases the product. This is an example of: A. habitual decision making.

B. limited decision making.
C. extended decision making.
D. internal search.
E. None of the given answers.

13. External information can include all of the following except: A. direct experiences with the product through inspection or trial. B. professional information provided in pamphlets, articles, and books. C. marketing-generated information.

D. the opinions, attitudes and feelings of friends, neighbours and relatives. E. All of the given answers can be included in external search.
14. A consumer decision requires information on all of the following except: A. the performance level or characteristic of each alternative solution on each evaluative criterion. B. the appropriate evaluative criteria for the solution of a problem. C. the existence of various alternative solutions.

D. the appropriate evaluative criteria for the solution of a problem and the existence of various alternative solutions. E. the performance level or characteristic of each alternative solution on each evaluative criterion, the appropriate evaluative criteria for the solution of a problem and the existence of various alternative solutions.

15. All of the brands that a consumer can think of when faced with a particular problem are known as the: A. awareness set.
B. decision set.
C. evoked set.
D. inert set.
E. None of the given answers.

16. All of the brands that a consumer would consider for the solution of a particular problem are known as the: A. inept set.
B. decision set.
C. evoked set.
D. inert set.
E. None of the given answers.

17. All of the brands that a consumer would refuse to consider for the solution of a particular problem are known as the: A. inept set.
B. decision set.
C. evoked set.
D. undesired set.
E. None of the given answers.

18. All of the brands that a consumer is aware of but is indifferent toward are known as the: A. inept set.
B. so what set.
C. evoked set.
D. inert set.
E. None of the given answers.

19. Which of the following would most consumers choose as more acceptable for a weekend breakfast than for...
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