Mr. Case Study Analysis
------------------------------------------------- ------------------------------------------------- Answer Template for Case Analysis
-------------------------------------------------
Student Name: | | Student ID: | | Case Name: | Retailing Around the Globe [page 196-200] |
Question 1: Briefly List the facts in the above case. | The major player in the retail industry around the globe gathered together at the Future of International Convenience conference held in London to focus on global consumer trends and the winning strategies of the top retailers around the world. The retail industry is a success story despite the constant evolving consumer behaviors, government regulations (tobacco, alcohol restrictions) or technologies as stated by the NACS president and CEO. Concerning the consumer trends, the growing population, the climate change or other demographic factors does not influence retailers around the globe in doing business; the secrets lies in how you sustain that growth by linking and adapting the trends to the firms strategies. Nowadays, a “greater gap” has been noted between the demand for large hypermarkets and smaller convenience shops (i.e. offering personable, quality shopping experience). The winning strategies in retailing of Sheetz and Rutter’s convenience store is about the differentiation: focussing on the people (employees) by providing culture, prospect and suitable salary; focussing on the consumers by offering quality services (quick, clean restrooms) and new technologies to improve efficiency (website, touch screen ordering, mobile phone apps). Other successful strategies used by international retailers such as
-------------------------------------------------
Student Name: | | Student ID: | | Case Name: | Retailing Around the Globe [page 196-200] |
Question 1: Briefly List the facts in the above case. | The major player in the retail industry around the globe gathered together at the Future of International Convenience conference held in London to focus on global consumer trends and the winning strategies of the top retailers around the world. The retail industry is a success story despite the constant evolving consumer behaviors, government regulations (tobacco, alcohol restrictions) or technologies as stated by the NACS president and CEO. Concerning the consumer trends, the growing population, the climate change or other demographic factors does not influence retailers around the globe in doing business; the secrets lies in how you sustain that growth by linking and adapting the trends to the firms strategies. Nowadays, a “greater gap” has been noted between the demand for large hypermarkets and smaller convenience shops (i.e. offering personable, quality shopping experience). The winning strategies in retailing of Sheetz and Rutter’s convenience store is about the differentiation: focussing on the people (employees) by providing culture, prospect and suitable salary; focussing on the consumers by offering quality services (quick, clean restrooms) and new technologies to improve efficiency (website, touch screen ordering, mobile phone apps). Other successful strategies used by international retailers such as