Moving Forward in the Future with Starbucks
Moving Forward in the Future With Starbucks
Ashford University
BUS402 Strategic Management and Business Policy
February 10,2012
Abstract
This paper contains a three year strategic management proposal to Starbucks’ board of
directors. The proposal contains, my company’s back ground information, examples of
previous projects, samples of current projects, and future projected earnings. My proposal
includes brief detailed information on the committed staff working for WillandSteph
Incorporated. You will see the dedication they can provide for the Starbucks Corporation.
This proposal will open your eyes to the limitless possibilities there are for Starbucks. It
will show you that taking risks and making changes is a good thing. I’ve taken the facts
that I know about the Starbucks Corporation and used them to create a plan that is
consumer friendly, health conscious, environmentally friendly, and a sound investment.
Please allow me to open up your imaginations to how my company, WillandSteph
Incorporate, can move forward in the future with the Starbucks Corporation.
Moving Forward in the future with Starbucks
Beginning the Summer of 2012, WillandSteph Incorporated will begin implementing a
three year strategic management plan that will aide in the advancement of the Starbucks
brand. WillandSteph Incorporated has hired a management team that has guided our board
of directors and our staff through the rigorous and engaging strategic planning process.
This will help plan what is anticipated to be a period of growth for Starbucks.
The plan includes using environmental friendly products. The products are
biodegradable bags and plastic bag, utensils, cups and straws. Through our innovative
compostable label programs we educate manufactures, legislatures and consumers about the
importance of scientifically based standards for compostable material which is
biodegradable in a large
Ashford University
BUS402 Strategic Management and Business Policy
February 10,2012
Abstract
This paper contains a three year strategic management proposal to Starbucks’ board of
directors. The proposal contains, my company’s back ground information, examples of
previous projects, samples of current projects, and future projected earnings. My proposal
includes brief detailed information on the committed staff working for WillandSteph
Incorporated. You will see the dedication they can provide for the Starbucks Corporation.
This proposal will open your eyes to the limitless possibilities there are for Starbucks. It
will show you that taking risks and making changes is a good thing. I’ve taken the facts
that I know about the Starbucks Corporation and used them to create a plan that is
consumer friendly, health conscious, environmentally friendly, and a sound investment.
Please allow me to open up your imaginations to how my company, WillandSteph
Incorporate, can move forward in the future with the Starbucks Corporation.
Moving Forward in the future with Starbucks
Beginning the Summer of 2012, WillandSteph Incorporated will begin implementing a
three year strategic management plan that will aide in the advancement of the Starbucks
brand. WillandSteph Incorporated has hired a management team that has guided our board
of directors and our staff through the rigorous and engaging strategic planning process.
This will help plan what is anticipated to be a period of growth for Starbucks.
The plan includes using environmental friendly products. The products are
biodegradable bags and plastic bag, utensils, cups and straws. Through our innovative
compostable label programs we educate manufactures, legislatures and consumers about the
importance of scientifically based standards for compostable material which is
biodegradable in a large
References: Dwyer, R.J. (2009) “Keen to be green” organizations. A focused rules approach To accountability Goffman, Ethan (2006) Greenbuildings: Conserving the Human Habitat Retrieved from ProQuest Husted, B & Allen D. (2007) Corporate Strategy in the Multinational Enterprises Antecedents and value creation Lamond, David (2009) “Why and how green management matters?” Management Decision 47(7) 236-241. Lindsay, Heather E. (2003) Ecotourism: The Promise and Perils of Environmentally-Oriented Travel