Movie Marketing Plan
Movie Marketing Plan
Ideas and Images Private Limited
Executive Summary
Situation Analysis
Ideas and Images Private Limited was founded in 2010 by students of film making with a vision to develop new trend, and improve film making in Nepal. The main objective is to align innovation and quality in Nepali movie making to help the industry grow and go international.
Apabad is their first venture, with which they want to establish themselves as the institution with uncompromising creativity.
Basically, there are two markets in Nepali movies industry: 1. The mass market 2. The class market
The basic need of the market is pure entertainment. Yet the need for movies that makes people to think, the genre based movies, to be specific, is evolving.
This need for quality movies for fewer but thinking and alert audience belonging to the class market is to be addressed by the introduction of the movie- Apabad.
Market Summary
As the team of Ideas and Images Private Limited are educated filmmakers, they have identified the pulse of the Nepali movie market. They have assumed attributes of the Nepali movie audiences and their expectations. They are well aware of the risk of targeting the class audience in a scenario when the mass targeted movies are failing consistently. However, the success of class oriented movies (such as Loot, Chapali Height) is tempting the risk to be worth taking. This success hints towards the need of genre based movies in the market. Thus this purpose of serving the class audience with their needs can be achieved by sticking to lower but optimal budget.
Market Needs
Ideas and Images Private Limited will be providing the movie lovers with a quality movie having a story with which modern audience can empathize. The benefits assured for the class market audiences are: * Selection: The movie will be released in numerous multiplexes so the options are open about when and where to watch the movie. * Attention: With storyline
Ideas and Images Private Limited
Executive Summary
Situation Analysis
Ideas and Images Private Limited was founded in 2010 by students of film making with a vision to develop new trend, and improve film making in Nepal. The main objective is to align innovation and quality in Nepali movie making to help the industry grow and go international.
Apabad is their first venture, with which they want to establish themselves as the institution with uncompromising creativity.
Basically, there are two markets in Nepali movies industry: 1. The mass market 2. The class market
The basic need of the market is pure entertainment. Yet the need for movies that makes people to think, the genre based movies, to be specific, is evolving.
This need for quality movies for fewer but thinking and alert audience belonging to the class market is to be addressed by the introduction of the movie- Apabad.
Market Summary
As the team of Ideas and Images Private Limited are educated filmmakers, they have identified the pulse of the Nepali movie market. They have assumed attributes of the Nepali movie audiences and their expectations. They are well aware of the risk of targeting the class audience in a scenario when the mass targeted movies are failing consistently. However, the success of class oriented movies (such as Loot, Chapali Height) is tempting the risk to be worth taking. This success hints towards the need of genre based movies in the market. Thus this purpose of serving the class audience with their needs can be achieved by sticking to lower but optimal budget.
Market Needs
Ideas and Images Private Limited will be providing the movie lovers with a quality movie having a story with which modern audience can empathize. The benefits assured for the class market audiences are: * Selection: The movie will be released in numerous multiplexes so the options are open about when and where to watch the movie. * Attention: With storyline