Mouse Traps

Topics: Marketing / Pages: 2 (282 words) / Published: Sep 22nd, 2013
COMPANY CASE: TRAP-EASE AMERICA:
THE BIG CHEESE OF MOUSE TRAPS.
Question No. 01:

Martha and the Trap-Ease America investors believe they face once in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it?

Answer:

Once in-a-lifetime opportunity, specifically in the case of selling a product can be best availed by:

 Developing effective strategic plans
 Setting unique and more achievable goals and objectives
 Creating strong customer relationships
 Segmenting and targeting the market and the proper positioning of the product
 Deciding effective marketing mix
 Managing the marketing process that is analysis, planning, implementation and control.

Mission Statement Written By the Group:

We sell new and improved mouse traps!

Mission Statement Suggested:

To endow with its shared sense of purpose, expertise and professional approach, Trap-Ease will strive to provide innovative and solution oriented product specially for a good housekeeping!

Question No. 02:

Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target?

Answer:

Martha has selected the appropriate segment of market for these traps, the women, but its sale can be extended to a few other segments such as the small shops and stores or may be in office setups.

Question No. 03:

How has the company positioned the Trap-Ease for the chosen target market? Could it position the product in other ways?

Answer:

The company has positioned the product for chosen target market by:

 Displaying the product at booths in trade shows
 Running feature articles in magazines and articles in various popular press and trade publications
 Subjecting the product in numerous talk shows.

The company has given the image of Trap-Ease to

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