1. Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it? Answer :
The problem that Martha and the Trap-Ease America investor faced are : a. They have no loyal customer. Their customer just buy their product as novelties rather than as solutions to their mouse problems so the customer not keep buying. b. Many retailers just use the sample on their desk as conversation pieces. They do not do a demonstration how to use the trap to the customer. c. The late shipment. One national retailer one national retailer had placed a large order with instructions that Trap-Ease America was to deliver the order to the loading dock at one of the retailer’s warehouses between 1:00 and 3:00 p.m. on a specified day. However, the delivery truck came more than 3:00 p.m. That makes the retailer refuse to accept the shipment. To over come these problem, there are several way to deal with this : a. Make a hotline for customer who have several question about Trap-Ease also for the customer who have a problem with the Trap-Ease. Thus, the customer will feel that the company concern and care about them. Although they not keep buying once a month, they will spread the words to their family or friends which can help to increase the sales. b. When do the shipment to the retailers, make sure the retailer know how to use Trap-Ease. When the retailers know how to use it, then the customer will know how to use it. If, the retailer refuse to know how to use Trap-Ease, then make a stand in their shop, so if the customer want a demonstration, a demonstration will serve right in front of their eyes. c. Make a team who responsible for the shipment. Also, keep in their mind that their job is very important job, if they late then the company will have loss....
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