Preview

Motorola

Powerful Essays
Open Document
Open Document
1667 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Motorola
Motorola Knowledge-Based Manufacturing
Sonora Sourcing Case Study

August 15, 2006
Wendy Vittori
Motorola Inc., Embedded Communications Computing

Agenda
Motorola – Embedded Communications Computing - Background
The Situation
The Solution
Results
Additional Information

Embedded Communications Computing
Our Products and Solutions

DRILL DOWN

Our Global Operations

Our Position in Motorola

 DRILL DOWN

Our Position in the Industry
Motorola Ranked #1
“The highest ranked vendor by the TEMs in this study, Motorola has a comprehensive portfolio of open standards-based communications server offerings, which it delivers out of its Embedded
Communications Computing business unit. Motorola has been a driving force in the telco industry’s evolution to standards-based communications servers…” The Yankee Group
Standards-Based Communications Servers for Telecommunications:
Market Drivers, Inhibitors, Perceptions and Rankings
January, 2006

 DRILL DOWN

 DRILL DOWN

Motorola General Business Information, Embedded Communications Computing Overview, Q2/2006.
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2006.

The Situation
CEM Manufacturing in China (Shanghai)
Key decision factor: Low labor costs
Requirements:
 Extensive training to expedite knowledge and experience transfer
 “Exact replica” of ECC’s Plant in Tempe

Motorola
Microsystems
Inception

2003

1988
1981

2002

Renamed as
Motorola Computer
Group (MCG)

2004

Today
2005

Assessment of Shanghai Operations
Results:
 Late deliveries and decreasing product quality impact customer satisfaction
 Rising production costs
Main Causes:
 ECC’s highly complex products required continuous engineering support
 Customized products and short production runs increased costs
 High manufacturing turnover rate
 Time zone differences
 Culture and language barriers

Motorola General Business
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Samsung
    • 857 Words
    • 4 Pages

    Samsung

    The for-profit organization of interest we selected is Samsung electronics co., ltd. and its subsidiaries. We researched the unusual or conflicting accounting principle that has impacted Samsung electronics co, Included in this research we present, a review and analyze the organizations published accounting statements of the last two years. Specifically, our research paper will: Identify the core functions of each department, their strengths and weaknesses, and make recommendations for improvement, as appropriate. This paper Identifies and describe the underlying problems, Compares the alternative courses of action, Explain the effects at issues, Recommend options that would be consistent with the organization’s accounting practices, accounting processes, and accounting-related departments. Last includes the last two years of published accounting statements…

    • 857 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Samsung
    • 665 Words
    • 3 Pages

    Samsung

    We now turn to the future. Articulate three alternative strategies for Samsung going forward, i.e., state which products/markets and which competitive advantages Samsung should emphasize, with particular emphasis on the threat from China. Compare and contrast these strategies, and choose one as a strategic recommendation.…

    • 665 Words
    • 3 Pages
    Good Essays
    Read More
  • Best Essays

    Evatuation of the Change in Business Environment over the Last Five Years
    • 3276 Words
    • 14 Pages

    Evatuation of the Change in Business Environment over the Last Five Years

    The fundamental concept of this work is to know and understand the business environment and its significance for both management students and for the owners and the managers of business organisations. MOTOROLA one of the global communication leaders will be evaluated for its changes and factors effecting its business environment over the last five years. The PESTEL analysis will be conducted to evaluate the environmental factors that have affected the company’s business which led the organisation to make specific strategies. Simultaneously this will also include conclusion and recommendation.…

    • 3276 Words
    • 14 Pages
    Best Essays
    Read More
  • Good Essays

    Why Is It Important to Understand the Organization External Environment
    • 1287 Words
    • 6 Pages

    Why Is It Important to Understand the Organization External Environment

    Since it first entered the competitive electronic firm market, Motorola has continued to remain successfully as a world leader in mobile communication technology, ranking as the leading maker of cellular telephones, paging devices, automotive semi-conductors, and microchips that are used to operate devices other than computers. Although it has lost a few battles, Motorola has taken on the Japanese head to head, through these times of Japanese competition. In the 1980's Motorola controlled the emerging U.S, Market for cellular phones and pagers but they weren't aggressively focused on competing with the Japanese, even though Japanese firms began to flood the U.S. market with low-priced, high-quality telephones and pagers, leaving Motorola pushed into the background. This is when Motorola "heard the call to battle." Managers at first were not sure how they should respond, so they originally decided to abandon some business areas and even considered merging their own semiconductor operations with those of Toshiba. After a lot of searching they decided to fight back and regain the firm's lost market position. This fight involved two main strategies: First learn from the Japanese, and then compete with them. To carry out these strategies, Motorola executives decided to to set a number of broad based goals that essentially committed the firm to lowering costs, improving quality, and regaining lost market share. Managers were then sent out on missions, mainly focused on Japan, to learn how to compete better. Some manager even observed Motorola's own Japanese operations to learn and understand how it fully functioned; while others focused more on how other successful Japanese firms operated. At the same time, the firm also drastically boosted its budget, R&D, and employee training worldwide. One important thing that executives learned from their trip to Japan after viewing a flag flying outside one of its plants was…

    • 1287 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Mapping Your Competitive Position
    • 6374 Words
    • 26 Pages

    Mapping Your Competitive Position

    That’s all that separated the launch of Apple’s revolutionary iPhone, on June 29, 2007, and Motorola’s nextgeneration Razr2 (pronounced Razr Squared) cellular telephone, on August 24. Before unveiling the successor to the Razr, which PC World magazine in 2005 ranked 12th on a list of the 50 greatest gadgets of the past 50 years, Motorola’s top management team was more worried than usual. With sales of the American communication giant’s other cellular telephones tapering off, the company’s fate rested squarely on the Razr2. Moreover, senior executives like chairman and CEO Edward J. Zander wondered if the iPhone had changed…

    • 6374 Words
    • 26 Pages
    Good Essays
    Read More
  • Best Essays

    Mobile Phone and Nokia
    • 4041 Words
    • 17 Pages

    Mobile Phone and Nokia

    The topic of our report is critically examining the rationale of the recently announced Nokia and Microsoft strategic partnership. Now here rationale means to define the basic and fundamental reasons that why did Nokia and Microsoft decided to take each other’s hand and move towards future. In this report we have tried to cover every aspect of this recent partnership. We…

    • 4041 Words
    • 17 Pages
    Best Essays
    Read More
  • Good Essays

    Samsung
    • 1010 Words
    • 5 Pages

    Samsung

    Samsung Electronics is the largest affiliate of Samsung Group- a Korean brand. According to Forbes (2013), it is the 20th biggest company in the world in term of market value. There are a wide range of electronic devices which are provided by Samsung such as refrigerators, air conditioners, cameras, tablets, phones, especially TVs and smart phones. It has several subsidiaries in over 50 different countries and employs almost 370,000 people in FY2011 (Samsung, 2012). The main market of this company is in Asia Pacific where they had 27 out of 36 factories and had 60% turnover of the company (ibid). This essay will describe the main developments of Samsung Electronics and use SWOT model to analyze and evaluate its position in global market, after that giving possible strategies as well as feasible proposals.…

    • 1010 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Mcdonalds
    • 3723 Words
    • 15 Pages

    Mcdonalds

    * On September 13, 1961, the company filed a logo trademark on an overlapping, double arched "M" symbol. The overlapping double arched "M" symbol logo was temporarily…

    • 3723 Words
    • 15 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Wireless Phone Manufacturer
    • 141 Words
    • 1 Page

    Wireless Phone Manufacturer

    Firms in this industry largely make mobile phones and equipment used in radio and television broadcasting and in satellite communications. The Major companies include Apple, Motorola Mobility Holdings, and QUALCOMM based in the US; Foxconn and HTC, both based in Taiwan, and Ericsson based in Sweden (Mergent, 2014). Globally, wireless phone and data service subscriptions total more than 6.8 billion (Mergent, 2014). Concentration of supply chain globally for wireless handsets is concentrated in Asia, with U.S. production limited. Intensified domestic and international competition has bring about the outsourcing of production, industry consolidation, firm specialization, and decreasing employment (Rogowsky & Laney-Cummings, 2010).…

    • 141 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    SAMSUNG
    • 2268 Words
    • 6 Pages

    SAMSUNG

    Samsung electronics is a company with its capital in Samsung Town Soul, South Korea. Samsung Electronics unlike other electronic companies started it business operations on other products and not electronics. It started off as fish exporter vegetables and fruits exporter in China which was the business activity of the founder Byung-Chull Lee in 1938. Samsung expanded its activities again for the second time and also not in the electronics arena. It expanded to ship building, financial industry, chemicals and the media industries. This was in the years 1958 throughout to the 1970’s.…

    • 2268 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    Samsung
    • 3807 Words
    • 16 Pages

    Samsung

    Samsung is one of the world 's largest technology providers. Unlike other electronic companies Samsung origins were not involving electronics but other products. In 1938 the Samsung 's founder Byung-Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China.…

    • 3807 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Good Essays

    Samsung
    • 412 Words
    • 2 Pages

    Samsung

    Supply and demand is the basis of the world economic system. In a world of advertising, marketing, and promotion, there is some question as to whether demand creates supply or supply creates demand. Whichever way it happens, there is no question that in the field of mobile phones the result is a massive market. According to the UK's The Guardian, as of March 2009 more than half the world had mobile phone accounts.…

    • 412 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Samsung
    • 323 Words
    • 2 Pages

    Samsung

    Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.…

    • 323 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    android
    • 2547 Words
    • 11 Pages

    android

    Although location-based reminder applications have been widely prototyped, there are few results regarding their impact…

    • 2547 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Nokia
    • 425 Words
    • 2 Pages

    Nokia

    Two and a half years into Apple’s iTune Music Store dominating the global market, Nokia is finally challenging its status quo. This day saw Nokia Music Store opening its door to music lovers in Australia – the eighth media store after Britain, Ireland, Germany, Italy, Finland, Netherlands and Singapore. The Nokia Music Store contains millions of tracks from both global and local artists and users will be able to download songs to their computer supported by Windows XP or Vistas PC and transfer them to their mobile phones be it Nokia or other brands. Songs can also be downloaded directly to specific Nokia mobiles such as the N81 and N827. More importantly, the service allows users to download unlimited number of tracks with a $10 monthly subscription fee.…

    • 425 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics