Preview

Motorcycle Industry Manufacturing Publi

Good Essays
Open Document
Open Document
6320 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Motorcycle Industry Manufacturing Publi
The UK Motorcycle Industry

Manufacturing, Public Policy, The Economy and Growth

The Motor Cycle Industry Association Limited,
1 Rye Hill Office Park,
Birmingham Road,
Allesley,
Coventry, CV5 9AB
Tel: (024) 76 408 000
Fax: (024) 76 408 001

Date of issue: November 2012

www.mcia.co.uk

The UK Motorcycle Industry

Manufacturing, Public Policy, The Economy and Growth

Contents

1.
1.1
2 2.2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
16.1
16.2 16.3
17
17.1 17.2 17.3 17.4
18
18.1 18.2 18.3 18.4 18.5 18.6 18.7 18.8

Page

Industry Summary
Manufacturing
Introduction – UK Motorcycling as a Whole
Wider Benefits
UK Market for Motorcycling
Business Numbers
Exports
Employment and Wages
Added Value
Motorcycle Manufacturing
Apprentices and Training
Component Manufacturing
Supply Chains
R&D and Investment
Clothing Manufacturing
Motorcycle Distribution and Retail
Motorcycle Repair, Servicing and Maintenance
Issues and Constraints
Economic Factors
Technology Improvements
Current and Future Opportunities
Public Policy Issues – Helping the Industry to Contribute to Government Goals
The Automotive Council
Automotive Policy and Programme Inclusion
Full Industry Recognition
Balanced Wider Policies
Balanced and Sustainable Growth – MCI View
Manufacturing and Innovation
The Economy
Education and Skills
Employment
Energy and Climate Change
Financial Services
Infrastructure
Taxation

2
2
2
3
5
7
7
8
9
9
10
11
11
11
12
13
13
13
14
14
14
15
16
16
16
17
17
17
17
18
18
18
19
19
19

Motorcycle Industry Association
1 Rye Hill Office Park, Birmingham Road, Allesley, Coventry
CV5 9AB
Tel: 02476 408000
Email: info@mcia.co.uk

www.mcia.co.uk

The UK Motorcycle Industry
Manufacturing, Public Policy, the Economy and Growth
1.

You May Also Find These Documents Helpful

  • Good Essays

    Thorr Motorcycles is a $5 billion company producing a wide range of motorcycles. In addition to producing motorcycles, the company, also have licensing programs; sell T-shirts, shoes, toys for the motorcycle. The company offer services in dealer training, dealer software packages, motorcycle rental, and rider training (University of Phoenix, 2013). The sales of high quality of motorcycles are declining. The cost of a princely motorcycle was $200 in 1901. Today, a heavyweight powerful cruisers cost $25,000 (University of Phoenix, 2013). The company must develop a marketing strategy to improve sales for Thorr Motorcycles.…

    • 1010 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Producing more than 200,000 motorcycles a year, Thorr Motorcycles, Inc. is a successful manufacturing company. Thorr also offers services such as dealer training, packaged software, rider training, and rentals. Thorr’s holds a highly respected brand image, and holds 40% of the market. CruiserThorr has an image of “masculinity, mobility, and freedom.” Thorr has had a decline in sales. Thorr will use feedback from their customer’s views on their line of motorcycles. To increase sales, Thorr will develop a plant to change the perception of their motorcycle line with their target market.…

    • 1687 Words
    • 7 Pages
    Better Essays
  • Best Essays

    Harley Davidson’s net profit in 2010 was 146.55 million versus a net loss of 55.12 million in 2009 (Global Data, 2011). There are three key elements in which the company has to improve to continue making profit. First, resolve the Unfunded Employee Post-retirement Benefit plan to keep employees producing a good product and maintain a top level company/employee relationship. Secondly, intense competition in the motorcycle market has to be addressed if Harley Davidson plans to increase sales and profit, finally, competition is strong and the brand name alone will not increase its profitability. Strategic Global Branding is the main key to Harley Davidson’s continued rise, and without it the company will stagnate and be reduced to a minor player in the motorcycle industry.…

    • 1605 Words
    • 7 Pages
    Best Essays
  • Satisfactory Essays

    All braaarp motorcycles are design and tested in Australia, because it is an online shop they got a well organize and a good services. Customer can choose their own plastics colour and sticker kits, all customers want will appear on what they ordered. Customers will get free learn to ride lessons, that can give much more information about their products and make customers like this product because they learn more can know more and they will have a good impression on the braaap’s product and services. The entire bike have disk brakes, it’s make the bike more safety and easy to maintains and repairs, and this will make customers more comfortable with braaap’s product, more safety means life will go longer when you use their products. There have no weight limit, so that’s means every one can ride. The bikes have adjustable set high, if you buy it for your kids, they can ride for a very long time. Also if customers don’t know about how to ride their bike, they are providing lessons to teach people how to ride your own bike, this is very good services because people always want to try new things for this braaap can make people have confidence. Pricing policy…

    • 1412 Words
    • 41 Pages
    Satisfactory Essays
  • Good Essays

    Due to the longevity of Harley Davidson’s existence they are faced with numerous challenges. Over the years it have become quite difficult for Harley Davidson to maintain their position of high profitability within the United States. The company that once marketed their motorcycles to higher end leisure riders which included a vast majority of baby boomers are now seeking ways to expand their offerings (Hitt, Ireland & Hoskisson, 2015). Problems continues to…

    • 866 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    The motorcycle industry is a consolidated industry. The U.S. and international heavyweight motorcycle markets are highly competitive. The major players, such as Yamaha, Suzuki, and Honda, generally have financial and marketing resources that are substantially greater than the non-major players. Competitions in the heavyweight motorcycle market are based on several factors; price, quality, reliability, styling, product features, customer preference, and warranties. Harley’s first segment is motorcycle and related products business which includes designing, manufacturing, and selling heavyweight touring and custom motorcycles products, parts, and accessories. The custom products charge a higher price because of its features, styling, and high resale value.…

    • 7537 Words
    • 31 Pages
    Powerful Essays
  • Satisfactory Essays

    California Choppers HB case 806N22 Income Statement Sales COGS Gross profit Selling, admin Depr expense Operating profit Interest Earnings before taxes Taxes Net income 2000 287.14 209.69 77.45 57.34 7.53 12.58 9.41 3.17 1.01 2.16 2001 299.45 210.45 89.00 60.06 13.54 15.40 12.53 2.87 0.92 1.95 2002 725.45 506.91 218.54 104.14 21.54 92.86 35.51 57.35 18.35 39.00 2003 793.34 559.53 233.81 125.53 20.89 87.39 24.67 62.72 20.07 42.65 2004 814.55 595.34 219.21 136.57 21.22 61.42 17.96 43.46 13.91 29.55…

    • 396 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    The history of Harley-Davidson is an incredible story of four young men in Milwaukee, who experimented with internal combustion in a 10x15 little shed with the words Harley-Davidson Motor Company inscribed on the front. Not only did they not burn down the shed but they created a business that thrives strong even today.…

    • 1494 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Harley davidson

    • 3827 Words
    • 16 Pages

    Harley-Davidson had ever employed a chief marketing officer. Yet why did such a strong brand…

    • 3827 Words
    • 16 Pages
    Good Essays
  • Good Essays

    One of the biggest opportunities in the motorcycle industry is the growth trend of 3.3% in unit sales over the past five years, mostly in the United States and Asia/Pacific markets. Also, the rapid growth of women ridership offers the potential of an even larger customer base in the future. In the sport segment in particular, growth in the next few years is expected between 2% and 3%. The history and brand recognition of Ducati will help them to attract some of these new customers related to industry growth.…

    • 1538 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    In 2011, the Dept. of Transportation reported there is 8,410,255 motorcycles registered in the U.S. “To put this staggering number into perspective, out of every 36 people you meet in the U.S., one of them probably has a motorcycle.” (Boss, Blake)…

    • 227 Words
    • 1 Page
    Satisfactory Essays
  • Better Essays

    Victory Motorcycles

    • 7073 Words
    • 29 Pages

    “Victory Motorcycles is a motorcycle manufacturer based in Spirit Lake, Iowa, United States, which began production of its vehicles in 1998. Its parent company, Polaris Industries, created the firm following the modern success of Harley-Davidson. Victory’s motorcycles are designed to compete directly with Harley Davidson and similar American-style motorcycle brands, with V-twin engines and touring, sport-touring, and cruiser configurations. The first Victory, the V92C, was announced in 1997 and began selling in 1998. Victory has been modestly profitable since 2002.”…

    • 7073 Words
    • 29 Pages
    Better Essays
  • Good Essays

    Although there are new increases in the sale of eBikes worldwide, Kent should tread lightly in manufacturing of their new product line. For Kent to assess the quantity of eBikes that they should initially produce, Kent should plan to manufacture 500 eBikes in the year 2020. These 500 units would be supplied for demonstration and testing purposes. As their product and its quality is proven, Kent can expect to need to produce more. In the following year, 2021 Kent should plan to produce 20,000 units. This low rate of production will be used to assess the market’s desire for Kent eBikes, and must be closely monitored for market response. In the year 2022, Kent will go into full-swing production and should produce 50,000 units, as orders will have increased drastically by this point. These figures could vary slightly based on close monitoring of the…

    • 1139 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Persuasive Research Paper

    • 1930 Words
    • 6 Pages

    Morris, C. C., Ph.D. "Motorcycle Trends in the United States | Bureau of Transportation Statistics." Motorcycle Trends in the United States | Bureau of Transportation Statistics. Bureau If Transportation Statistics, 14 May 2009. Web. 07 July 2014.…

    • 1930 Words
    • 6 Pages
    Better Essays
  • Good Essays

    1. What is the strategy that has allowed Honda to be so successful in the motorcycle industry…

    • 609 Words
    • 3 Pages
    Good Essays

Related Topics