Motorcycle and Hero Honda

Powerful Essays
Topics: Honda, Motorcycle
Index
1. Introduction to HERO MOTOCORP
2. Company Profile
3. List of Board of Directors
4. Awards and Achievements
5.4P’s of the Company
6. Product Information
7. Product Mix
8. Segmentation
9. Distribution strategy
10. Competition
11. SWOT Analysis
12. Survey
13. Bibliography

Hero MotoCorp formerly Hero Honda is a motorcycle and scooter manufacturer based in India. Hero Honda started in 1984 as a joint venture between Hero cycles of India and Honda of Japan. The company is the largest two wheeler manufacturer in India. The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108.
In 2010, When Honda decided to move out of the joint venture, Hero Group bought the shares held by Honda. Subsequently, in August 2011 the company was renamed Hero MotoCorp with a new corporate identity
Termination of Honda joint venture

In December 2010, the Board of Directors of the Hero Honda Group have decided to terminate the joint venture between Hero Group of India and Honda of Japan in a phased manner. The Hero Group would buy out the 26% stake of the Honda in JV Hero Honda.Under the joint venture Hero Group could not export to international markets (except Sri Lanka) and the termination would mean that Hero Group can now export. Since the beginning, the Hero Group relied on their Japanese partner Honda for the technology in their bikes. So there are concerns that the Hero Group might not be able to sustain the performance of the Joint Venture alone
Hero MotoCorp
The new brand identity and logo, Hero MotoCorp, was developed by the London firm The logo was revealed on 9 August 2011 in London, the day before the third Test match between England and India.
Hero MotoCorp can now export to Latin America, Africa and West Asia. Hero is free to use any vendors for its components instead of just Honda-approved vendors. Company’s performance
During the fiscal year 2008-09, the company sold 3.7 million bikes, a growth of 12% over last



Bibliography: Net profit after tax at Rs. 1927.90 Crores  Total dividend of 5250% or Rs

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