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Motor Cycle: Industry Analysis

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Motor Cycle: Industry Analysis
Structure of the MOTORCYCLE Industry
Motorcycle is one of human’s great inventions that add convenience to transportation problems. Here in the Philippines, the motorcycle market is growing. More Filipinos prefer motorcycles as their means of transportation because they find more convenience in motorcycle riding than commuting. Transportation Vehicles is very important here in the Philippines. It allows Filipino people to have a more convenient and easy life. The Government Vehicle Assembly Program has 4 classifications: the Passenger Cars, Commercial Vehicles, Motorcycle and other Vehicle Assembly.

The graph below shows the historical sales and demand forecasts of motorcycle in the Philippines. The total demand expected to reach 0.941 M units by year 2013.

In the census of car and motorcycle registration made by the Land Transportation Office (LTO) in its 4 years of operation starting 2006 to 2009, 3,200,000 riders and 750,000 car owners were recorded. This shows that the motorcycle riders are four times greater than car owners. This only implies that motorcycle industry has been fast growing industry since then.

Areas of Competition
I. Product

In the world of transport the motorcycles are also very commonly used. They are used due to their sleek design and easy to drive. The motorcycles are also to maintain and look after. The motorcycles are also preferred by the people as they are an easy way to get out through traffic jams and through heavy traffic. Keeping this in mind, many companies make motorcycles and here are few of them. These all companies are Japanese and has their headquarters in Japan. Here are few differences and facts about these companies
Yamaha motorcycles is a Japanese motor cycle company which is founded in the middle of 1950’s and is making racing, crossovers and trail bikes. It includes all types of motorbikes ranging from 50 to 1900 cc while Honda Motorcycles is the largest motorcycle

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