Case 8: Moto: Coming to America
The case "Moto: Coming to America" captures the essence of cultural differences between Japan and America. Moto, a project director of KKD (a Japanese auto parts supplier), was sent to America to decide which U.S contracting company to be used and check the price details. Before he went to America, a research on U.S building contractors had already finished by Moto’s company. The company found that Allmack is the best so Moto went to negotiate with the president of Allmack (Crowell). Both Moto and Crowell are not familiar with each other’s culture. There are so many cultural and communication differences between them. As a result, a lot of misconceptions and problems generated throughout the business process between KKD and Allmack. This report is going to analysis how these problems generated and show the details of cultural differences between Japan and America. Problems analysis:
Moto’s purpose and agenda:
Moto expected that the first meeting with Crowell would be one where there they would get to know each other and establish good relationship. The efforts made by Moto in order to implement the agenda:
Moto tried his best by arriving at the company in time, presenting his card to Crowell and sent the dolls as presents to Crowell. In the first place, with the purpose of building a good first impression, Moto arrived at the company in time since he knew that Americans cherish time and like punctual persons. In the second place, Moto presented his card to Crowell because he intended to impress Crowell with his social status. He expected that Crowell would read it and respect his achievements. He thought Crowell would acknowledge that he was negotiating with an important person. However, this failed because Crowell put his card in his pocket without a glance. Moto was somewhat hurt since in Japan, people regard exchanging business cards as the very first thing that happens in the business...
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