Motivational Factors of Themed Park: an Edge to Guest’s Satisfaction and Loyalty

Topics: Amusement park, Maslow's hierarchy of needs, Nueva Ecija Pages: 6 (1470 words) Published: August 25, 2013
MOTIVATIONAL FACTORS OF THEMED PARK: AN EDGE TO GUEST’S SATISFACTION AND LOYALTY

A thesis
Presented to
The College of International Hospitality Management
San Sebastian College-Recoletos
Manila

In Partial Fulfillment
of the Requirements for the Degree of
Bachelor of Science in Hospitality Management

Abacan, Sophia B.
Bagtas, Kenneth O.
Borromeo, Ariana Chriscielle A.
De Jesus Gillian Maria R.

September 2013
Chapter 1
THE PROBLEM AND ITS BACKGROUND
Introduction
When we hear the words themed park, the first thing that comes to our mind is enjoyment. The themed park is for people who love adventures those who crave for fun and excitement and also for people who want to unwind from their work. It can be avenue to relax and a place where our social skills are enhanced. The fun, laughter, experience and enjoyment one would get from this place can replenish one’s drive for work and study. It will give people a positive feeling that results to positive outlook towards life, work and family. In order to get good and healthy disposition, having fun is essential not only to the body but also to the soul. On top of all these, the safety of the guests is the top priority. The guests will enjoy more if they know that the rides that they will be riding are safe. Securing the safety of the guests is one of the many ways to make a good impression and to make them feel important that they are being taking cared of. When the guests enjoy their stay in the theme park, and they feel seemed, and they feel that it’s worth their money, this is an indication of customer satisfaction. Customer’s satisfaction can only be attained with quality services and unforgettable experiences. When there is met, customers will increase and they will become loyal.

In this study, the researchers would like to know what are the strategies or gimmicks used by theme parks to attract customers. The researchers would also like to study the safety procedures practiced in making the rides safe and secure.

Background of the study
People at the Brgy. Sto Cristo, San Isidro, Nueva Ecija is delighted to have the newest themed park in the province. Carron Dream Park is the biggest themed park in the North of Luzon. The themed park opened it doors to the public just recently, November 2012, yet has been already getting its own loyal customers.

The name itself is derived from the owner’s children,  Carylle who is the Vice President for design and Ronil from the Finance Department. Carron was a realization of Mr. Ramon Santos dream. From being a former janitor, Mr. Santos climbed the ladder of success and he currently owns the only manufacturing company who is making different amusement rides in the Philippines.

Carron Dreampark is a showcase of different rides made by Westech. Westech is the manufacturing company owned by Mr. Santos, it is the makers of some of the popular rides seen in the Philippines, to name a few of their satisfied clients are the popular MOA Eye, SM Malls, Robinsons Malls, Worlds of Fun and Timezone.

Westech created their own welding school to train welders from Nueva Ecija. Initially having 17 rides and 4 attractions on their first phase, it is expected to pick up more customers in the addition of rides and attractions this year.

Currently, a lot of neighboring provinces have already discovered the theme park, Including: Tarlac, Bulacan, Nueva Vizcaya and of course the people of Nueva Ecija who are their primary target customers. Next on their list are the 10 million people of their secondary target market which is Metro Manila. Making the visitors happy is their primary objective. One thing that guides them and tells them that their marketing strategy has been very effective is that first, they have encouraged the customers to visit their place, second is when they see the satisfaction and enjoyment of the customers.

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