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Motivational Analyses

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Motivational Analyses
Unilever

TERM REPORT
ANALYZING THEORIES OF MOTIVATION

ANALYZING THE APLICATIONS OF MOTIVATIONAL THEORIES IN

SUBMITTED BY:
KANZA KHURSHEED
AMNA INAYAT
SAYEDA SAHAR FATIMA
SUMAIRA BUKHARI
MUHAMMAD

SUBMITTED TO:
MRS. SOBIA SHUJAAT
DEPT.MANAGEMENT SCIENCES
DATED: 10TH /MAY/2010

TABLE OF CONTENT

S.NO | TOPIC | PAGE NO | 1 | Acknowledgement | 1 | 2 | Executive Summary | 2 | 3 | Introduction To Organization | 3-4 | 4 | Introduction To Topic | 5 | 5 | Application of Motivational Theories In Unilever | 6 | 6 | Early Theories Of Motivation | 6 | 7 | Maslow’s Hierarchy of Needs Theory | 6-7 | 8 | McGregor’s Theory X and Theory Y | 8 | 9 | Herzberg’s Two-Factor Theory | 8-9 | 10 | Contemporary Theory of Motivation | 10 | 11 | Three-Needs Theory | 10-11 | 12 | Goal-Setting Theory | 11 | 13 | Reinforcement Theory | 11 | 14 | Designing Motivating Jobs | 12 | 15 | Equity Theory | 12-13 | 16 | Expectancy Theory | 13-14 | 17 | Conclusion | 15 | 18 | Bibliography | 16 | 19 | Appendix | 17-22 | 20 | Group Pictures | 23-24 |

ACKNOWLEDGEMENT We are very thankful to Almighty ALLAH who gave us the courage and the ability to complete this report. We are also thankful to our parents, because it was not possible for us to reach this stage without their support and prayers. We are also thankful to Mrs. Sobia Shujaat to make us able to complete the report. We are also thankful to Unilever Pakistan to give us the great opportunity to learn about the application of motivational theories in their organization. We are also thankful to Mr. Arsalan Aseem for his support till the completion of this project.

EXECUTIVE SUMMARY

Motivation refers to the process by which a person’s efforts are energized, directed and sustained towards attaining a goal. Generally speaking, motivation involves any effort exerted towards a goal.

In the

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