Motivation Letter for Master in International Communication Management

Topics: Public relations, Management, Understanding Pages: 2 (514 words) Published: September 17, 2011
Motivation for studying MICM

Communication, as a field has always fascinated me right from my high school days. At undergraduate I studied Mass Communication and specialized in Public Relations. The emphasis of my studies was to understand the fundamental principles of communication and what entails it so that the knowledge attained would help me create a positive impact in the community I live in given the fact that Corporate Communication is not given much value.

For the past four years I have been a Public Relations Practitioner dealing with corporate and marketing communication. I have mainly dealt with establishing, maintaining and sustaining a positive image of an institution as well as putting up it’s corporate identity.

In a world that is growing ever closer, where organizations are becoming bigger and more multi-national, it is increasingly difficult and important for organizations to communicate effectively with all their stakeholders given the fact that technology has continuously increased these challenges.

Given this situation, organizations have an increasing demand of people who not only understand this but can also devise and manage communication hence the need to further develop my career by seeking an opportunity to enroll in the Master’s in International Communication Management in your reputable Institution which provides an ample scope to prove one’s ability, competence and Intelligence.

Studying a Master’s in International Communication Management best suites my career development because it offers course subjects that are specifically related to my area of interest. I am very much interested in the fact that this course is designed to develop communication managers who can research, develop, implement and manage complex communication strategies on a global scale. Conducting a postgraduate and research in this field will improve and increase my knowledge and practical experience on cultural differences, economics and ethics ,...
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