Motivation Concept Analysis

Topics: Maslow's hierarchy of needs, Motivation, I-Change Model Pages: 5 (1417 words) Published: August 22, 2010

Motivation Concept Analysis
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There are numerous motivation theories which can be applied to the contemporary business scenario. Theories get evolved according to changing needs of business. Each of them is different from the other, but they aim towards a common goal of employee motivation and performance enhancement, for increasing overall productivity. This paper is an attempt to analyze the practical application of one of these theories. The flow of the paper is given below - Objective:

Practical application of Maslow’s Hierarchy of Needs theory in practical work situations, related advantages and shortcomings. The development of a new theory which go with the contemporary business needs and ramifications if these needs are not addressed. Findings:

Business needs are changing
Increasing attrition rate
High level of stress
Intrinsic motivation is long term in nature than extrinsic motivation Increasing complexity of decision making
Need to develop a new model or theory which caters to changing business scenario Innovative techniques for motivation
Need for collaborative efforts for overall employee motivation INTRODUCTION
According to Webster, motivation is an internal state of being, or an internal behavior that activates one’s behavior and giving it a direction to achieve a desirable result. For me motivation has something to do with an employee’s willingness to learn, need to achieve, and desire and compulsion to contribute, and be successful in a given task. I am an officer in US Army; the cadets in my regiment are under tremendous pressure to give their best under adverse condition. They are required to direct their energy and desire in order to achieve a given goal. I firmly believe that “Maslow’s Hierarchy of Needs theory” can be successfully applied to many work related dilemmas. In army, factors which lead to work satisfaction can be completely different from those which lead to dissatisfaction. This theory is very close to the working condition where resources such as working environment, employees, salary are limited. These resources are to be optimally used by all army personnel. People join U.S. Army due to various reasons; some of them are influenced by the monetary and non-monetary benefits and other facilities it has to offer, while many are motivated by the desire to serve their country, recognition, responsibility for their country, and so on (Latham, 1979). Regardless of what their purpose is, these personnel need continuous encouragement so that they can fulfill their own unique prospective.

Presently I am posted in Iraq, where the conditions are as adverse as they can be high crime rate; destabilize government, poor infrastructure, adverse climatic conditions, and so on. But in spite of this our main objective is of upliftment of people in Iraq and place the country back on the path of progress and development. For the soldiers each day comes up with a new challenge where they need to show strength, courage, and trust on one another. But even after excellent training it gets tough on them to maintain confidence and commitment. Being a platoon commander it is of utmost importance for me to maintain their motivation level in all conditions. I am aware of the fact that it is important to address the basic needs first, before considering any esoteric need and this is exactly what Maslow’s hierarchy theory of need aims at. I always make sure that my soldiers get the best facilities and motivated continuously to give their best. The diagram given below will explain it more clearly (Aubuchon, 2006):

Hierarchy LevelNature of NeedsImportanceWays to satisfy them Level 1Survival NeedThe basic life or low level need.Provide healthy and hygienic mess food, Proper shelter from extreme weather, clean drinking water, medical psychologist to understand their...

References: Latham GP, Locke EA (1979). Goal Setting: A Motivational Technique that Works. Organizational Dynamics, 8 (2): 68.
Lefebvre, RC (2000). In PN Bloom & GT Gundlach (Eds.), Handbook of Marketing and Society, Newbury Park, CA: Sage Publications.
Maslow H (1943). A Theory of Human Motivation. Psychological Review 50: 370-395.
Nadel, Aaron B. & Mowbray, Jay B (2008). “Motivation and Retention in the U. S. Army”. Referenced 30th August, 2009 from
Vaughn Aubuchon (2006). “Maslow 's Theory of Needs”. Referenced 29th August, 2009 from
Wikipedia (2009). “Maslow 's Hierarchy of Needs”. Referenced 29th August, 2009 from 's_hierarchy_of_needs
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