Applying the theory of Motivation:
Abraham Maslow’s (1943, 1954, 1971) content theory of motivation aims to resolve the confusion between drives and motives, arguing that we have nine innate needs to motives. According to Maslow, employees have five levels of needs (Maslow, 1943): physiological, safety, social, ego, and self- actualizing. Maslow argued that lower level needs had to be satisfied before the next higher level need would motivate employees. Herzberg's work categorized motivation into two factors: motivators and hygiene (Herzberg, Mausner, & Snyderman, 1959). Motivator or intrinsic factors, such as achievement and recognition, produce job satisfaction. Hygiene or extrinsic factors, such as pay and job security, produce job dissatisfaction. Kipsy is the person in charge in the call centre floor “informally” however Kipsy just like any other employees need to be motivated to give her best here are a couple of what she wants from work. She wants interest as the job is not interesting for her at all, people are fine and about improvement she has no hope except friends keep leaving. Achievement, this is from my point of view she will never achieve anything in this organisation. Recognition, she thinks that Eric came from nowhere and she deserves his job as she has better communication skills than he has. The first is that Kipsy felt her work lack of sense of achievement as it was too easy and lack of challenge. The second is that she felt no chance to show initiative and personal responsibility. This resulted from the old philosophy about promotion, which anybody who had been promoted to management form the ranks at least not in the last couple of years and in that time the whole operation would be automated. The third is that she felt that no chance could be recognized or showed her personal ability as there was no ideal informal group in her organization even though she was named the informal leader of the work group by her colleagues. If we want to...
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