Morris & Co Case Study

Good Essays
In 2007 Professor Stevens completed her research for her doctor technoligiae: Fine Art at Tshwane University of Technology. The title of her research is Morris & co. as a theoretical model for contemporary South African craft enterprises. This study focused on five select craft enterprise activities and actions to determine their success. Out of this, the Morris & co. model was created and it was used to determine a similar craft company’s success (Stevens, 2007:348). To develop this model Professor Stevens researched the literature of Morris & co. the Victorian craft business. The model that was developed would then in detail investigate the design process, business and labor of craft enterprise to determine their success. Professor Stevens …show more content…
After 1994 South Africa has undergone socio-political changes, trying to create a new identity using vernacular aesthetic approaches. The South African government has been encouraging craft projects but without the proper guidelines craft projects cannot be sustainable. Halsted realized that she could not run a social outreach program or even commission work if she did not develop n viable business (Scott, 1998:25). Professor Stevens suggests that William Morris could provide guidelines to create a sustainable craft enterprise (Stevens, 2007:347) because crafts can provide a bridge between formal and informal employment if it is managed correctly. Morris understood that to be successful the project or company needed to pay attention to detail. The details would be design, materials, and the quality for the product, the target market, finance, enthusiastic employees and marketing. All of this data Professor Stevens narrated in her research, summarized and accordingly created a table that could be used to compare a South African craft enterprise to Morris & co. (Stevens, 2007:458-462). Victorian Morris & co. can in certain ways not be fully compared to South African enterprises because they are from two different historical eras, although recommendations can still be …show more content…
model on several craft based enterprises in South Africa however I am only going to focus on one namely Ardmore potteries. Ardmore was started in 1985 by Fée Halsted Berning in KwaZulu-Natal on her husband’s farm in the Midlands. Halsted was introduced to a young lady named Bonnie Ntshalintshali who could not work in the fields on the farm because of a deformity in her foot due to polio (Halsted, 2012:28). Her mother brought her to Halsted to teach her ceramics “Ntshalintshali, although illiterate and uneducated in terms of Western schooling, proved to be exceptionally talented and knowledgeable about Zulu customs and practices” according to Halsted-Berning (in Stevens & Munro, 2009:14). Her work was vibrant, capturing Catholic beliefs, South African fauna and flora and everyday life as a Zulu girl (Ambrogi & Thijs, 2008:16). Her distinct style influenced the other artists working at Ardmore and soon became their signature as seen in FIGURE

You May Also Find These Documents Helpful

  • Powerful Essays

    Phillip Morris Case Study

    • 2037 Words
    • 6 Pages

    consumption pattern of cigarettes in Turkey. How has this changed in the last 10 years? What kind of research should Philip Morris is doing to gain market share in Turkey? 2 - 3 2.0 What kind of information should Philip Morris obtain to decide on a marketing and distribution strategy in Turkey? How can Philip Morris obtain this information? 4 - 5 3.0 Is it ethical for Philip Morris to covertly alter the taste of its cigarettes over a period of time for its own profit? 6 4.0 References 7…

    • 2037 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Law - Morris Case Study

    • 577 Words
    • 3 Pages

    INTRODUCTION TO LAW & CRIMINAL LAW - EXAMPLE OF THEFT CASE STUDY John & Andrew stay in students accommodation together. While shopping at Tesco store John took few sun glasses from the display shelf & places them into Andrew's pocket. Later John saw a Puma shirt priced at 50$ & swapped the price tag with another shirt marked 30$ & paid the lower price. At the exit point Mark the shop detective blocked Andrew & perform a body search. As a result…

    • 577 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Case Study: Miller Co

    • 1316 Words
    • 6 Pages

    Adami is the CEO of Miller Brewing Company. In 2003, Adami was brought in from its parent company South Africa Breweries Miller PLC, to improved market share for the company. SABMiller purchased the Miller Brewery Co. from Philip Morris Company in 2002. During the time, Philip Morris owned the company, beers sales had been on the declined for the past 15 years. There competitor Anheuser-Busch has been the No 1 brewery company in the United States for the past 15 years. Through Adami, tenure managed…

    • 1316 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    ACTBAS1 INDIVIDUAL BUSINESS CASE 1ST Term, Academic Year 2012-2013 Williams, J., Haka, S., Bettner, M., & Carcello, J. (2012) Financial Accounting, 15th edition, McGraw-Hill Irwin (with modifications) David Montinola is employed as a bank loan officer for Bank of Philippine Islands. He is comparing two companies that have applied for loans, and he wants your help in evaluating those companies. The two companies- Philip Inc., and Morris Company – are approximately the same size and had…

    • 318 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Tiffany & Co Case Study

    • 1177 Words
    • 5 Pages

    Tiffany Case Study Introduction Tiffany was founded in September 18, 1837 and for about 170 years, the brand has been successfully opening several stores and establishing the brand as the top place to buy fine jewelry of high quality. The brand has been dedicated to provide their customers with original designs as well as the ultimate in-store experience. They know that their customers expect nothing less than top quality in jewelry and services and Tiffany’s has done just that for…

    • 1177 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Case Study of Dalton Co.

    • 939 Words
    • 4 Pages

    Jessica Garrett Case Study 1 1) What is your vote? * As President of Dalton Co., I would hire Joyce McGregor for the position of administrative manager. 2) How would you justify your position to each of the three vice presidents if you were asked to do so? * If I were asked to justify my position to each of the three vice presidents, it would be as follows: First, Mr. McGregor; I agree with Mr. McGregor about his daughter being well-qualified for the position. However…

    • 939 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Case Study: Merck & Co

    • 2207 Words
    • 9 Pages

    1.0 Introduction Merck & co also know as Merck Sharp & Dohme, MSD outside the United States and Canada. Merck is known internationally as an American pharmceutical giant. In 1668, in Germany, a drug store had been purchased by Jacob Friedrich Merck fom whom it originates and later on Emanuel Merck had taken over the store in 1816. Merck is not only one of the largest pharmaceutical companies but also has published many series of medical reference books. Merck had always been admired worldwide for…

    • 2207 Words
    • 9 Pages
    Good Essays
  • Good Essays

    Company:Philips Morris International (PMI) Identify its mission, vision, goals and objectives and evaluate theirs appropriateness and effectiveness. Mission Johnson et al. (2008, p. 164) define mission statement as ' 'aims to provide employees and stakeholders with clarity about the overall purpose and raison d 'etre of the organization. ' ' PMI want to be a leader in the world tobacco industry. PMI will focus on how they invest in leadership, align with society, satisfy adult consumers…

    • 1165 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    I. THE COMPANY Introduction: Welcome to PMFTC Inc. Philip Morris International is the leading tobacco company in the world. The company that produces popular cigarettes brands like Marlboro and L&M holds 15.6% of the total cigarette market of the world. Its business is spread over 160 countries of the world and its net revenues excluding excise tax in 2008 was $25.7 billion. The headquarters of the company is in New York and it employs 75000 people worldwide. The chairman of the company…

    • 5365 Words
    • 22 Pages
    Powerful Essays
  • Good Essays

    client. Evolving from its original web platform, Tiffany has updated its site with high-resolution images, a description of the history of its pieces and collections and gives the option for some pieces to be shown on a model (Figure 13). Tiffany & Co. has taken a large step in immersing its clients into the Tiffany culture by adding the history all around during the shopping experience. Figure 14 shows the current desktop view of one of its collections, Tiffany T + Atlas. The digital experience…

    • 908 Words
    • 4 Pages
    Good Essays