moral of success story of nirma

Topics: Marketing, Nirma, Karsanbhai Patel Pages: 1 (365 words) Published: October 11, 2013
Reading success stories of greatest professionals stimulates motivational enzyme within us and we all wish to emulate them on path of success. Though Karsanbhai Patel does not have a professional degree in marketing, yet he proved that a professional marketer does not need a formal degree in marketing to be successful! "It all started to earn a side income, and at that stage, I had never imagined this kind of success."(Karsanbhai Patel, CMD, Nirma Ltd.) No one had known that the Person who started the Journey of Nirma for side income One Day it will become a big competitor, hard to be beaten in the market of homogenous products. Backward Integration has been a great phenomena for most of the small companies to consolidate and expand their market position. Videocon is another success story which followed the same back integration by buying Thompson Picture tubes company to gate economy of scale and sustain its growth while most of the companies who were in market along with Videocon lost their sheen later like BPL, market leader once due to price they quoted and moreover were unable to control quality of the supplied products. It’s a good lesson for India. Actually the great success story, one thing that made Karsanbhai Patel a successful person that was his clear vision of his strength that is a good knowledge of chemical. Most of the people could not discover his strength and get failure. The story of Nirma has become a classic marketing case study. Challenging established multinationals needs extreme courage and to win in the long run needs marketing foresight. Karsanbhai Khodidas Patel, once a government servant with the knowledge and experience as a chemist offered a good product and was aggressive in marketing strategy. He made the multinationals to follow Nirma and introduce substitutes such as Wheel. In this respect, the Nirma case can be compared to those of Ford, Apple, Sony, and Honda, all one-of-a-kind entrepreneurs who built their empire on gut...
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