Moral Change Between 1960 And 1980

Moral Changes Moral is a wide word, containing lots of meanings and cannot be defined in one form. Morals are constantly changing especially with the overexposure of media. There has been no study up to date to prove that morals have changed in relation to media exposure, but the societies behavior in the past 30 years have proved that there could be a moral change. A study compared the morals of American people between years 1960 and 1980 shows that in the year 1980 , 78 percent of young people do not have a sense of right and wrong, and 46 percent in 1960. 71 percent in 1980 do not lead lives as honest and moral, and 52 percent in 1960. 87 percent in 1980 believe that homosexuals should have equal rights, and 56 percent in 1960. 75 percent
Before world war II ( September 1939-September 1945) the only form of media available to the young was of print, which is magazines, newspapers and books. After war, and with the introduction of a new form of media which is television, it started to become available in almost every household, By year 1946, 55 percent of houses contained a television, this rate has increased to 87 percent by the year 1960.( Defleur & Rokeach ,1989). Going further 40 years ahead, the US Census Bureau estimated that not only every household contained a television but, it had an average of 2.4 television sets per household.( Asides the major spread of television throughout households, the personal computer has also entered households , 75 percent availability by the year
First, Art: Nudity used to be a subject that is expected to be found in art galleries, where just a certain type of people appreciated this type of art went to see(Eck,2001). Second, pornography: which is found in private for specific type of people who are interested in it. Third: Science: usually found in areas of biology when studying the human body. Nudity used to be found in these three different forms but the forth and newest form that has been arising is the Nudity in Advertisement and magazines covers, where nude content is viewed to the entire public.(Eck,2001) . Nowadays, nudity has become so common in modern, high-end advertisements and magazines. Advertisements these days rely more on content which contains nudity, since this could mean more attention to the products therefore more recognition and sales (LaTour,Pitts & Snook-Luther ,1990). The phenomenon of public nudity in advertisement has been gradually increasing and eventually the society is becoming more accepting to this matter .in August 1991Vanity Fair featured a cover of actress Demi Moore where she was pregnant and nude, this caused a controversy when some distributers sold the magazine with a brown paper banner on it while other distributers just refused to even resell it. People reacted to this magazine cover, some saying it is “repulsive” and some said “ it is artistic” (Eck,2001). In 2005, Beetles and Harris conducted a research to study attitudes