Moonleaf Tea Shop Philippines

Topics: Metro Manila, Cities in the Philippines, Manila Pages: 21 (2433 words) Published: August 22, 2014

Moonleaf is a tea shop offering freshly-brewed tea mixed into a variety of delicious and refreshing concoctions, milk tea being the most popular.

From what started as a quaint shop on October 3, 2010 along Magiting St., UP Teacher's Village in Diliman, Quezon City, it became a big hit among the student and young professional crowd in the area. As long lines formed and word spread like wildfire about this affordable and delicious beverage alternative, Moonleaf expanded to a bigger space along the famed foodie street of Maginhawa in the same village, to accomodate its now varied clientele. Today, Moonleaf has branches in the main metropolitan centres north of Manila, in the nearby provinces and soon in metropolitan centres of the south.

Moonleaf's tea drinks and mixes are made from freshly brewed, top-quality tea leaves imported from the best tea-growing regions of Taiwan. The tea is brewed, steeped and served in authentic Taiwanese tradition-- no machines. You are assured of a drink expertly handled with a human touch.

Their shops, bright and comfortable with minimalist decor and friendly staff, thrive on the engaged community of Moonleaf lovers who make it a place for great conversations that create memories of great times.

All these plus that one cup of your favorite tea drink makes for the unforgettable experience of a different brew.

From Local to Global: The Moonleaf Experiment:

With nearly 40 milk tea outlets created within a bristling span of almost three years, Moonleaf Founder Adrian Adriano can be easily summed up as a feel-good poster boy of twenty-somethings in a hurry on the way to entrepreneurial success. More than a nascent success story, however, the bright young Adriano provides insightful clues to how a microentrepreneur can personally develop to create a homegrown brand with potential global success.  

Necessity Is The Mother Of Opportunity
A financially constrained childhood encouraged an enterprising attitude and drive in the young Adriano. “I was not born into money. I was acutely aware from an early age that if I wanted something, I had to work for it,” he recollects. To get quality education, Adriano worked hard to get into top public schools—UP Preparatory, Quezon City Science High School, and UP Diliman. His mother demanded stellar academic performance, developing his competitive side and a drive for excellence. To raise pocket money during his school years, Adriano would sell his classmates stationery bought from a wholesale discount chain and cheap accessories sourced on consignment from his mother’s Muslim friend at a hundred percent mark-up.

Arbitrage, or the buying and selling of merchandise to take advantage of price differences, was a concept he grew to appreciate from an early age. “I was not shy to ask my friends or anyone where they got an item and how much they paid for it. Knowing the price differences from source and the final price paid showed me profit possibilities,” he recounts. This developed habit saved Adriano from financial constraints repeatedly, and by necessity, opened doors to enterprising ventures. Once, at his wit’s end when he ran out of personal money while on a business scholarship in Taiwan, he found in his bag a bunch of trinkets—originally intended by his mother to be given as gifts to the college secretaries—and sold them at a huge fat profit. “Instead of asking for allowance from then on, I would then just ask my mother to use my allowance to buy accessories from Quiapo, which I would, in turn, sell in school,” he recalls with delight. Eventually, he would source a few items from Taiwan and sell them to friends in the Philippines when he or a friend would be home on vacation.  

Fork In The Road
When Adriano came home from Taiwan in 2009 after his business scholarship, he faced his fork in the road. “I had a business degree from abroad. I wanted to be able to say I was doing something significant,” he muses, but...
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